Five Reasons to Celebrate Hispanic Heritage Month

You don't have to be Irish to enjoy St. Patrick's Day, and you don't have to be Hispanic to celebrate Hispanic Heritage Month. Sept. 15 to Oct. 15. For recipes, ideas, inspiration visit Here are five reasons why you should add this celebration to your calendar of events:

Miami, FL, August 05, 2011 --( The latest US Census figures mark a tipping point in the significance of Hispanic Heritage Month. Now numbering 50 million U.S. residents with buying power estimated at $1 trillion, Hispanic Americans are mainstream, and so are celebrations like Hispanic Heritage Month. In 1968, Congress authorized this month-long celebration of Latin culture and traditions, observed annually from Sept. 15 to Oct. 15.

Here are five compelling reasons why you should add this celebration to your annual calendar of events:

5. By the numbers.

By 2050, the Latin population of the United States is projected to be 132 million, constituting one-third of the nation’s population. Use the month to learn about the many valuable contributions from Latin culture that have been incorporated into American society.

4. Meet your new boss.

Latinos are highly entrepreneurial. Per the 2010 Census and the Department of Labor, Hispanic owned businesses in the U.S. increased by 44 percent, compared to 14.5 percent among other groups.

3. Culture Club.

From Diego Rivera to Dora the Explorer to Jennifer Lopez to the campaign to establish the Smithsonian American Latino Museum, the Latino cultural impact is omnipresent.

2. Let's Get Political.

The rise in U.S. born Latinos and greater turnout in elections welcomes a new wave of Hispanic leaders. By 2012, the number of registered Hispanic voters is estimated to surpass 20 million. Latinos will have a real impact on selecting our next President and other leaders.

1. Food Glorious Food.

Hispanic Heritage Month celebrations include wonderful foods. To venture beyond burritos and tacos, check out recipes and tutorials at a comprehensive website of Latin inspired recipes and housewares: Celebrate Hispanic Heritage Month and make your cocina authentic with Latin cooking tools:

Caldero: The Latin every-pot, ideal for cooking rice, meats and sauces. IMUSA's cast aluminum 6.9qt pot has a clear lid with oven safe knob. It resists stains and easily cleans. $49.99 at

Tortilla Warmer: Warm tortillas taste better. $9.99,

Lemon and Lime Squeezers: All the juice without the seeds. $4.49 - $5.49, Macys, Target.

Molcajete: Made of volcanic stone, this authentic Latin mortar and pestle makes perfect moles and guacamoles. $39.99, Macy's.

Pressure Cooker: Save cooking time. IMUSA Pressure Cookers are top-rated by Good Housekeeping magazine: $32.99 -$49.99, Bed, Bath & Beyond, Wal-Mart, Target.

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About IMUSA:
Today, the IMUSA brand is the leading brand of ethnic housewares and a culinary brand ambassador of international cuisines. IMUSA offers hundreds of globally inspired, affordable products in the gadget, cookware, appliances, cleaning, food storage, espresso, and specialty categories. Please visit:

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Lauren Peck