Cleveland, OH, August 06, 2011 --(PR.com
)-- Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announced today it has been recognized as a database marketing service provider in the recent Forrester Research, Inc. report, “US Database Marketing Service Providers: Alternatives To Consider.” The report, which was issued July 13, 2011, highlights the capabilities of four representative vendors across five subcategories and Metrics Marketing was the only firm to receive “advanced capabilities” ratings in analytics and strategy and consulting services.
The report notes that Metrics Marketing utilizes an “analytics-led approach to database services, with every client using the firms’ predictive analytics solutions” and “has applied its analytical rigor to marketing services, developing a proprietary database architecture to improve implementation times.” Forrester also acknowledges Metrics’ capabilities to fully integrate across digital and offline channels and its usability lab that feeds many strategic engagements.
The report rated Metrics’ analytics and strategy and consulting services with the highest rating – stating among the firm’s features as, “extremely advanced analytics offering including marketing, customer, and financial analytics” and “senior-level engagement in all consulting and strategy initiatives.”
“We are extremely honored to have our analytics and strategy and consulting services receive such high distinction from one of the most recognizable and trustworthy independent research companies in the U.S.,” remarked Jonathan Hill, Partner at Metrics Marketing Group. “We believe this classification is testament to our talented analytical team and their dedication to providing ‘measurable marketing successes’ to our clients.”
Metrics Marketing leverages its analytics and consulting and database management services to create robust marketing programs to a wide variety of clients in industries such as finance and banking, travel and entertainment, retail, media and healthcare. Metrics’ additional capabilities include their proprietary Automated, Triggered-Opportunity Marketing (ATOMSM) product, eCommerce development, creative design, usability testing, search engine optimization, contact management optimization, email marketing, direct mail and social media integration.
To access or purchase the Forrester report, “US Database Marketing Service Providers: Alternatives To Consider” visit, www.forrester.com.
About Metrics Marketing
Based in Cleveland, Metrics Marketing focuses on driving incremental marketing ROI for its clients. Metrics offers a comprehensive suite of services designed to glean insights through data analysis and primary research, and to deliver highly relevant messages across online and offline channels. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.metricsmarketing.com.