DealFun Announces BuySafe Program Insuring Every Purchase

Shopping-auction site now provides BuySafe consumer insurance for all transactions. All customers of the site can shop with confidence with the 3-in-1 Guarantee of the BuySafe Merchant Insurance program.

Ontario, Canada, August 09, 2011 --(, the newly launched shopping-auction site, has an exciting announcement that deal-conscious online shoppers will love. The site has been added to the select list of BuySafe Guaranteed merchants, giving consumers complete confidence that their transaction will be protected by the 3-in-1 guarantee of the BuySafe Program. Over 22 million online shoppers have already experienced the peace of mind that comes from the comprehensive merchant insurance program. is a fun and exciting auction destination for consumers to find the best deals on brand name merchandise at prices that drop as much as 95% below manufacturer’s suggested retail price. The penny auction format allows bidders to make small incremental bids with the strategic excitement of a live competitive auction with big discounts at stake for every bidder. The addition of BuySafe gives DealFun bidders more comfort knowing their purchases will be fully insured and their satisfaction is guaranteed.

Prior to approving DealFun as a BuySafe merchant, BuySafe undertook a vigorous inspection of’s business practices and set up detailed merchant monitoring that continues on a daily basis to ensure every customer can continue shopping on the site with complete confidence. This landmark deal makes DealFun one of the first penny auction sites ever to arrange comprehensive item insurance for shoppers. BuySafe 3-in-1 Guaranteed coverage is threefold: a) $500 purchase guarantee that assures customers will get exactly what they paid for, or their money back; b) $10,000 Identity Theft Protection which will provide protection in case their identity is stolen online or offline, customers receive comprehensive coverage and access to free ID theft remediation services; c) $100 Lowest Price Guarantee, which guarantees that if the published store price drops, BuySafe pays the difference.

Finding the best deals on today’s biggest name brand items is easier than ever with the added protection of third-party insurance on every transaction. DealFun takes an extra step in providing this insurance to consumers at its own expense and differentiates itself in a crowded market. That means DealFun shoppers can stay focused on their auction-winning strategy without wasting any time worrying about merchandise or transactions, as every transaction is automatically covered.

Shoppers are encouraged to check out today to get in on all the action and biggest possible savings on the hottest name brand items.

Celine Moss