Helsinki, Finland, August 12, 2011 --(PR.com
)-- Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, predicts that the market uncertainties brought about by the U.S. credit downgrade and troubles in the EU will hasten the adoption of more customized market monitoring services.
Companies will seek to:
1. Track how their target markets in different regions are expected to develop
2. Understand how the broad economic developments are reflected in each of their customer industries
3. Monitor competition in the increasingly fierce battle for market share in markets facing slow growth or even decline
4. Be aware of higher growth markets and customer segments
With each economic shock from external factors, such as the tsunami in Japan back in March 2011, GIA has consistently witnessed increased interest among top management in global companies to be better informed about shifting patterns across markets, particularly emerging markets.
Executives find it critically important to have a systematic process for their companies to be frequently updated about the specific economic indicators and forecasts that are relevant to their own business. They are also interested in monitoring and understanding which of their geographical markets, customer sectors and key customers will continue to do well while others may slip into a period of slower growth.
Intelligence Desk market monitoring services from GIA help companies monitor their unique business environments and to foresee opportunities and risks ahead of competition. It is such customized market monitoring, focused on understanding a company’s unique business environment, which is in growing demand.
"Decision makers in many companies are uncertain about how customer demand will develop in the next six months, what is the right time frame for investments and growth plans, how cost levels will develop and what the availability of capital will be. In the midst of these concerns, top management in many successful companies that are accustomed to utilizing market intelligence will feel more confident about the near term future, knowing that they have the right information at the right time that help them navigate through discontinuities in market evolution.
"Companies with a strong market monitoring and analysis capability will be well positioned to manoeuvre successfully in terrains where visibility ahead is poor and competition for business is increasing. Discontinuity in market development creates opportunities for companies, even when market uncertainty is a source for concern. Many times in the past, the leading players in different industries have changed when markets have gone through rough times," said Ville Vanhala, Senior Vice President, Monitoring & Research at GIA.
"Whatever growth there is in the next 10 years will come from emerging markets. Many international companies have a strong presence in these countries and the cash to invest, even if the financial sector is weak. Emerging markets are of course not bullet-proof either, but their long-term prospects remain very positive. In monitoring their global business environments, we have observed that companies are especially keen on keeping their eye on emerging markets," said Markko Vaarnas, CEO of GIA.
For information, visit the www.globalintelligence.com or send an email to media(a)globalintelligence.com.
About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.
Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.