New Electronic Cord Solution Comes in the Shape of A CORE

HandStands has released a new innovative cord winder designed for cell phone and music lovers.

Draper, UT, March 31, 2007 --( With over 50 million iPOD’s in the market, and sales of other MP3 players soaring, the need for cord organization is imperative. HandStands ( introduces the CORE™, an innovative tool to keep your earphone wires neat and tidy for whatever activity you may be doing.

The CORE is a lightweight, durable cord keeper that allows users to gently wrap their excess cord and maintain order with their wild music side. The design of the CORE™ allows users to adjust the length of cord from either end to provide the desired balance and support.

“Music listeners all over the world will rejoice in their new found freedom of motion,” says Alan Wheatley, CMO of HandStands. According to Wheatley “We are very excited for the many prospects the CORE™ has with cord management.”

The CORE™ represents a fresh direction in electronic device cord organization. In the past users were left with cords that needed to be long enough for mobility and flexibility, however, for those with an active lifestyle cords tend to get in the way. The CORE™ gives mobile music listeners (as well as cell phone users) the ability to have their music, motion, and organization all in a single action.

The product will be offered in two flavors upon release: a one pack and a three pack. The one pack will have an MSRP of $5.99 while the 3-pack will sell for $12.99. All will be released originally in assortments that include ice, black, blue, green, and pink colors.

Robin Peng, Owner and Principal Design Engine of Sandy, UT developed the concept of the CORE™. He approached HandStands, hoping they would take his product into the mass retail distribution channels. “It’s wonderful when we can help designers like Robin realize their dreams,” concluded Alan Wheatley, HandStands CMO.

The CORE™ is expected to be distributed through most mass merchant channels as well as better electronics specialty retailers. For more information on the CORE™ and other innovative products from HandStands visit

About HandStands:
Located in Draper, Utah, HandStands (a dba of American Covers, Inc.) manufactures and distributes innovative products and creative inventions to help people organize life. In addition to iPOD accessories, HandStands product line-up also includes computer accessories, automotive accessories including air fresheners and stress reduction products for both the retail and promotional products industries.

Jason Tillinghast