Introduces First Completely Free Offering for Leasing Offices to Engage with the Apartment Residents today announced, the formal launch of its completely free offering for the multi- family industry which aims to revolutionize the interaction paradigm with in an apartment community. Apartment leasing offices no longer need to slip paper notices under the doors. Apartment residents no longer need to knock on the doors or run into each other at the parking lots. Yet, they all can stay in touch with everything that’s happening in their community.

San Jose, CA, August 16, 2011 --( “sevenMirror is the first site which really combines the best of Web 2.0 trends and technology with the needs of multifamily industry,” says Neha Gupta, Vice President, sevenMirror. “There are companies out there that have property management services in their DNA and they are now trying their hands at the social stuff. That doesn’t work. There is a big difference between resident communication and resident engagement.” sevenMirror never asks for personal information like real name or address. Residents are completely anonymous to each other and hence can post freely. At the same time, sevenMirror gives power to the leasing office to remove bad content or block access to trouble makers. “Why not Facebook – I keep getting asked. The answer is - nobody wants to be visible with their real name and photograph to all the other strangers who live in the community.”

There is an online announcement board which the leasing office can use to shoot announcements to the residents. It’s not just one way, residents can comment back too. There is a “Residents Discussion Wall” for the residents to ask questions to each other and get response in “real time,” while on the go. sevenMirror provides for truly local listings where apartment community residents can buy and sell stuff, find activity partners etc. Also available are various conventional property management services like publishing events for residents, satisfaction surveys, online maintenance request and many others.

Nobody wants a new website with set up overhead. “We don’t believe in providing systems with low set up efforts. We are a zero set up effort offering,” quips Neha. sevenMirror works completely off the shelf. Residents and property managers can get started as soon as they create an account which takes only a few seconds. Also, sevenMirror is completely free for residents as well as property managers.

Headquartered in San Jose, CA, sevenMirror soon intends to achieve significant mindshare and user base in this rapidly emerging market for social networking within apartment communities.

About is a “free apartment community website” which enables web 2.0 style interaction among apartment communities and helps leasing office engage with their residents. Visit to get more information or to get started.

Neha Gupta
469 733 4995