Lake Dallas, TX, August 16, 2011 --(PR.com
)-- To support afterschool programs across the country, jcpenney launched a nationwide philanthropic campaign that invites customers to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to a local afterschool organization. The Boys and Girls Clubs of North Central Texas is one of 1,100 afterschool organizations matched with a local jcpenney store that will benefit from the proceeds raised during the pennies from heaven campaign. As the leading corporate advocate for the afterschool issue, jcpenney is leveraging a cause marketing campaign to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies.
“With budget cuts in education, there’s never been a more important time to support afterschool programs as a valuable community resource that helps to bridge the education gap,” said Babs Troutman, President, Boys and Girls Clubs of North Central Texas. “As customers shop for the Back-to-School season, we hope they will keep our mission in mind so that the social and academic learning opportunities we provide after school will continue to be available to Denton County students.”
National research shows that one out of four students in the U.S. is on their own between the hours of 3 p.m. and 6 p.m. each day.* The afterschool program offered at The Boys and Girls Clubs of North Central Texas assists hundreds of students each year by involving them in programs that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school.
“For more than a decade, jcpenney has been deeply committed to helping kids spread their wings by making it possible for more students to participate in life-enriching afterschool programs,” said Craig Dorzinski, Denton store manager for jcpenney. “When we leverage the power of a penny to create opportunities for learning, we can make a positive difference in the lives of our future leaders.”
For more information related to the pennies from heaven initiative, visit jcp.com/pennies.
About The Boys and Girls Clubs of North Central Texas
The Boys & Girls Clubs of North Central Texas is a non-profit 501(c) 3 charitable organization headquartered in Lake Dallas, Texas providing services to local youth to ensure they have the resources and opportunities available to become the best they can be. The Club has been providing daily education, recreational, social and cultural enrichment programs and activities for its members since 1992. Their mission is promoting education, positive choices and health for youth with the purpose of prevention and support to kids in need.
About jcpenney’s commitment to afterschool
As the leading corporate advocate for the afterschool issue, jcpenney partners with leading afterschool organizations to make life-enriching afterschool programs accessible for working families. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, the Y, National 4-H, United Way and FIRST Robotics, jcpenney formalized its commitment to the afterschool cause by establishing the jcpenney afterschool fund, a 501(c)(3) non-profit organization. Since its inception, more than $100 million has been distributed to afterschool programs across every jcpenney community thereby making it possible for more kids to spread their wings. For more information, visit www.jcp.com/pennies.
* Data from Afterschool Alliance 2009 report America After 3PM.
For further information contact:
Boys and Girls Clubs of North Central Texas
Rick Troutman, 972-898-3879, Rick@BGCNCT.org
Daphne Avila, 972-431-3400, firstname.lastname@example.org