Lollapalooza Promotion Boosts Deals Site to Record Numbers

WhereYouShop launched various promotional campaigns to gift 500 Lollapalooza tickets throughout July and early August.

Des Plaines, IL, August 18, 2011 --( Lollapalooza has come and gone, but its positive effects are long lasting for Chicago-based deals site, WhereYouShop. Nearly 4,000 new subscribers flocked to WhereYouShop for their chance at nabbing the most coveted ticket of the summer, for free. The company also added close to 6,000 Facebook fans.

“Our Lollapalooza giveaway was our most successful campaign, on several fronts,” said Dante A. Monteverde, Online Marketing Manager. “We started the summer with 500 Lollapalooza tickets to be given away 10 different ways. We surprised ourselves with the results, setting up our company for even more promotional campaigns.”

Lollapalooza contests included: Signing up and “Liking” WhereYouShop on Facebook, tracking down the Street Team in communities like Wicker Park, a Band Member Dress Up Contest, tickets for the Top-100 Referrers and many others.

“Besides creating buzz, what the Lollapalooza Giveaway did was provide goodwill with our new subscribers, it offered support, in terms of a stronger subscriber foundation, for our partnering businesses, and it gave us new connections in the community,” said Bill Morreale, Regional Sales Manager.

Among the new connections in the community, include the Anti-Cruelty Society, where the company’s Street Team led ensuing WhereYouShop subscribers, to the location thanks to the allure of free Lollapalooza tickets.

The idea centered on WhereYouShop’s Facebook fan base. The first fan to reach the Anti-Cruelty Society and to make a donation, won a ticket. The promotion team also left behind a donated ticket to the organization to raffle off to anyone who purchased a cause-driven T-Shirt.

Another stop on the Promotional goodwill campaign was focused on WhereYouShop’s green initiatives.

“WhereYouShop’s customized shopping areas concept allows our subscribers to save money where they already shop,” said Monteverde. “Less driving means less pollution, so when we hit the streets with Lolla tickets, we did it the greenest way possible. We traveled to our first location in a hybrid car and took the Blue Line to all of our locations.

“We welcome the challenge of being the greenest deals site on the market. We also welcome many more giveaway and promotional campaigns. We open in five malls throughout Chicagoland this week, so we’ll definitely be a presence.”

Amberly Dressler
847-553-0200 ext 7002