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Appalachian Trail Conservancy

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REI Hosts Radical Reels Tour as Fundraiser for Appalachian Trail Conservancy

Asheville, NC, August 18, 2011 --( Outdoor retail company REI will be hosting the 2011 Radical Reels Tour in Asheville, NC on Monday, September 12, 2011, with proceeds benefiting the Appalachian Trail Conservancy (ATC).

What: Catch the steepest and deepest in high-adrenaline outdoor sport films when the 2011 Radical Reels Tour comes to Asheville on Monday, September 12. Hurtle down steep untouched powder, feel the cold spray of stomach-dropping kayak first descents, fly high with the world’s wildest BASE jumpers, and much more in extreme mountain sports.

Growing out of the famous Banff Mountain Film Festival World Tour, the Radical Reels Tour showcases nine short films that capture some of the most progressive talent in action sports including: mountain biking, skiing, whitewater kayaking and other mountain sports.

Hosted by REI to benefit the ATC the Radical Reels Film Tour screens on Monday, September 12, 7 PM. Tickets are on sale now at REI only: $15, $17 starting on September 11. Event proceeds will benefit the ATC, For tickets and information please contact: REI at 828-687-0918 or One night showing only and limited seating at Carolina Cinemas Asheville, 1640 Hendersonville Rd, doors open at 6 PM. Prizes will be given away at the screening.

The Radical Reels Tour kicked off in the winter of 2004 in a limited number of special locations, and now visits about 26 states and provinces.

For more information on the Radical Reels tour, including tour locations and dates: Some of the films include strong language that may not be appropriate for children under 14 years old.

Who: Whether you’re a professional mountaineer, a weekend warrior, or an armchair adventurer, Radical Reels will inspire and exhilarate you. Some of the films include strong language that may not be appropriate for children under 14 years old.

Where: Ticket purchase:
REI Asheville
31 Schenck Parkway
Asheville, NC 28806

Film showing:
Carolina Cinemas Asheville
1640 Hendersonville Rd.
Asheville, NC 28806

When: Monday, September 12, 2011 at 7 PM. Tickets now on sale at REI Asheville.

About REI
REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.

About the Appalachian Trail Conservancy
The Appalachian Trail Conservancy mission is to preserve and manage the Appalachian Trail – ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information please visit

Contact: Javier Folgar
Appalachian Trail Conservancy
Tel: 304.535.2200 x117
Fax: 304.535.2267

Contact Information
Appalachian Trail Conservancy
Ryan Robison
304.535.2200 x113

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