Helps Provide Pre-Trade Show Tips

Tradeshow experts at share helpful tips to optimize success at upcoming trade shows Affiliate Summit and LeadsCon East 2011.

West Palm Beach, FL, August 18, 2011 --( With only a week left before the Affiliate Summit and LeadsCon East 2011 trade shows in New York City, it is important that you have all the right tools to help your booth and company shine through the crowd.

With thousands of companies attending the conferences, there are endless opportunities for your business to grow if the proper pre-trade show steps are taken. has become one of the leading names in lead generation, with much of its success from optimizing time during trade shows. Below are’s suggestions for success at a tradeshow with a few pre-show tips.

1. Identify your key target audience
With hundreds of thousands of people attending tradeshows and conferences around the country, you need to narrow down a specific target audience you plan to reach for your time at a trade show. Your target audience can determine the appearance or approach to your marketing strategies at the show.

2. Set goals
With the shows approaching quickly, your marketing materials have been purchased, tickets ordered, it is now time to sit down and analyze your goals for your tradeshow marketing efforts with team members. Set tangible goals your team may reach during their time in New York, such as a number of relationships achieved, contracts signed, entries into a sweepstakes, or overall brand strengthening.

3. Schedule Meetings
Aside from gaining industry specific knowledge, tradeshows are a wonderful place for businesses to build relationships. This can be done through business meetings at your booth or a fellow company's booth. Before the event, contact prospective companies and schedule a time to meet and discuss business opportunities. This can be one of the most influential ways to gain new business partners and in turn grow your business exponentially.

4. Confirm all marketing materials
Do a last minute check of all of your marketing materials for the tradeshow. Ensure your business cards, signage, and promotional material has all been ordered and set to arrive before the shows. When you receive the materials, double check that the products work properly and conduct a trial run of your booth set up.

5. Hold a final meeting with your team
Before you head out the door for New York, conduct a final meeting with your team members and go over all aspects of the trip. Make sure meetings are planned and confirmed, dress code is discussed, goals are finalized and ensure everyone understands their role in the event.

Following these useful pre-trade show tips will help to keep your company well organized for the upcoming trade shows and your preparation and training will enhance your booths performance and post show results. is a multifaceted company with a consumer-friendly interface enabling consumers to meet all of their automotive needs. The simple forms with drop down menus and self-generated answers have made searching for automotive insurance and new vehicle prices easier for consumers. strives to provide a simple solution for those who have automotive needs, whether it is to search, finance or insure.

For more information about, contact Ashely Frazier at 561.845.2391.

Ashley Emery