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ESB Developments Limited

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Vitashine Vegan Vitamin D3 Launch

Vitashine Vegan Vitamin D3 has been launched by ESB Development Ltd. Vitashine is the first Vitamin D3 (Cholecalciferol) nutritional supplement to be registered with the Vegan Society and Vegetarian Society. It comes from 100% plant source. Vitashine is manufactured to Pharmaceutical standards in the United Kingdom.

Nottingham, United Kingdom, August 22, 2011 --( Vitashine is currently available in a convenient spray dosage format providing 5mcg (200IU) of Vitamin D3 per individual spray. The recommended daily dose is 1000IU (5 sprays), and a bottle of Vitashine lasts a minimum of 30 days (150 sprays per bottle). Vitashine is free of animal products, contains no genetically modified ingredients and is 100% free of impurities. See for full product information.

Chris Smith, Marketing Director of ESB Developments Ltd commented, “We are absolutely delighted to announce the launch of Vitashine. It is the result of a long-term research and development project. For the first time, we can offer a Vitamin D3 that is suitable for everyone, including vegetarians and vegans. Our research has been validated by independent scientific experts and Vitashine is the only Vitamin D3 product in the world to be registered with the Vegan Society and Vegetarian Society. The spray format makes it ideal for consumers to choose their own desired dose, whether it is 200IU per day (the EU recommended daily amount) or higher. We do of course ask individuals to seek advice from their health practitioners if they choose to take higher doses than our recommendations.”

Vitashine Vitamin D3 1000IU Spray is the first product launch, but R&D is ongoing and ESB Developments Ltd expect further additions to the product family. Smith added, “Our market research told us the spray format is perfect for all ages, but we also want to follow with conventional tablet or capsule formats. Watch this space as they will be coming soon.”

Vitamin D3 deficiency has been well documented as a major issue for children and adults throughout the western world with as many as 50%* of people being deficient in the essential nutrient. A multitude of clinical studies showing the protective health benefits of vitamin D3 underline that humans of all ages should ensure an adequate intake daily for good health and well being.

Vitashine Vegan Vitamin D3 will be a boost to Vegan and vegetarians who lack vitamin D3 in their diet but more widely offers a convenient format to ensure the entire family consume sufficient Vitamin D3 in their daily diet for best health.

* The Vitamin D Council

ESB Developments Ltd, Glade Business Centre, Nottingham, UK, is a research and development organisation specialising in the creation of advanced health and beauty products, offer clear differentiation and specific consumer benefits. All enquiries to Sales Director Mark Broughton Phone: +44 115 9771054 or email Web:

Contact Information
ESB Developments Limited
Mr Mark Broughton
+44 115 9771054

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