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Mentoring and Lessons from the Executive Suite

Rhonda Shasteen, the retired Chief Marketing Officer of Mary Kay, will share what her years in marketing have taught her on the value of mentorship.

Dallas, TX, August 21, 2011 --( Every marketer dreams of running their own transnational, Fortune 500 juggernaut. While few ever realize the dream, Rhonda Shasteen, a long-time Dallas resident, lived hers at the helm of Mary Kay Inc. For more than a quarter-century, climbing up every stage of the food chain from Administrative Assistant to Chief Marketing Officer, Shasteen has seen and experienced first-hand the direct and deleterious effect of poor leadership and communication on human resources, as well as the direct and productive effect of compelling leadership and communication. And what these years have taught her head-and-shoulders above everything else is: When you have good advice, impart it to others.

Which is why on Friday, September 9th, at AMS Pictures in Dallas, the Dallas Fort Worth American Marketing Association will host Shasteen as she imparts on attendees the value of a mentoring relationship for professional growth, insights into being a model leader and effective communicator, and how to boldly navigate corporate politics and keep control. Joining her onstage will be her own mentee, Alexia Isaak, to hammer home the oft-forgotten truism that good leadership requires good followership too.

Seating is limited. Register now to reserve a place. Interested parties can register online. The price for those who register before September 8th at 7:30 p.m. is $20 for members and $30 for non-members; after that the fee increases by $10. Student members are $10.

Event Details:
When: 11:30 a.m. to 1:00 p.m., Friday, September 9th
Where: AMS Pictures
16986 North Dallas Parkway
Dallas, TX 75248

About the DFW AMA:
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts more than 50 marketing-related events and has organized nine Special Interest Groups (SIGs) plus the CMO Roundtable and Mentor Program to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, visit the AMA’s website at

Contact Information
DFW American Marketing Association
Raquel Daisy

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