Oak Brook, IL, August 24, 2011 --(PR.com
)-- B2B lead generation company emedia announces the launch of the latest in its series of audience destination sites, Marketing Weekly. An alternate means of driving sales leads for marketing management clients, Marketing Weekly will also enable greater exposure for client offers to targeted marketing audiences.
The new site permits placement of the latest informative collateral, and editorial content, focusing on issues that marketers see within their fast-changing environments. Marketing professionals can download, without charge, white papers, archived webinars, ebooks, and other informative offers to help stay on top of their profession. The new site will complement emedia’s email-based communication and promotional vehicles.
Nancy Goodwin, emedia Content Director: "The Internet has transformed communications, so marketing tactics that were designed to target passive mass markets are not reaching today's active, mobile and engaged audiences. Marketing Weekly provides busy professionals with models, tactics and resources from industry leaders that they can use immediately to make strategic marketing decisions in today's changing environment."
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emedia has been specializing in online lead generation campaigns for the B2B sector for over 10 years. The company executes guaranteed CPL (cost-per-lead) and traffic generation campaigns for nearly 90 North American B2B audiences, engaging business professionals looking to learn more about clients’ solutions. emedia promotes marketers’ quality content, such as white papers, webinars, product trials, etc., and enjoys solid relationships with responsive audiences throughout IT, Finance, HR, Construction, Marketing Mgmt, Small Business, Healthcare Tech, Supply Chain, and a host of other markets. Geographic coverage encompasses Europe and Australia, as well as North America.