Sustainability Panel Offers Valuable Guidance to Women Business Owners at GWBC Power of Partnering Marketplace Event

Atlanta, GA, August 26, 2011 --( If you are a women business owner who has innovative ideas on how to partner with corporations, come to GWBC’s Power of Partnering Marketplace on Aug. 30. There will be a panel discussion on sustainability and how corporations are making it a part of their procurement process. The event will be held at The Atlanta Convention Center at AmericasMart from 8:00 a.m. – 6:00 p.m.; the sustainability panel will begin at 10:00 a.m.

The featured panelists are Ben Jordan, Director of Supplier Sustainability, Global Procurement & Trading for The Coca-Cola Company; Kim Ajy, CEO of R2T; and Diana Rivenburgh, President of Strategic Imperatives. Nancy Lewis, President of Progressive Techniques, will moderate the panel.

The Coca-Cola Company has been recognized for its leadership on Sustainability as well as its Supplier Diversity programs. Ben Jordan, who is working to align the two efforts, said, “Minority and women-owned businesses are growing within our supply base. Working with these companies to integrate Sustainability into our business relationships will be critical to our joint success.”

The panel will discuss strategic measures on how suppliers can assist with corporations sustainability goals and how to drive progress against workplace, marketplace, community and environmental objectives.

Nancy Freeman Balkcom, President of MySupplies and a POP Marketplace WAVE Circle Sponsor says, “2011 represents the fourth year that we have been a sponsor for the GWBC POP Marketplace event. This is GWBC's premier event that offers great educational programs along with networking opportunities for WBE's and Corporations to build relationships and brand awareness for their company.”

The POP Marketplace will also provide WBEs with an opportunity to network with government members and other WBEs to discuss procurement opportunities. Over 300 attendees are expected from Georgia, North Carolina and South Carolina. For registration and more information, please visit

About GWBC®
Established in 2000, the Greater Women's Business Council is a nonprofit organization for women business owners in Georgia, North Carolina, and South Carolina interested in promoting, developing, and maintaining business relationships with major corporations, government agencies, and other women business owners. GWBC's mission is to certify bona fide women’s business enterprises and to promote activities directed toward the development, establishment, expansion and encouragement of businesses owned by women. GWBC® is a certifying partner organization of the Women's Business Enterprise National Council and was selected as the organization's "Partner of the Year" in 2007. Through its affiliation with WBENC, GWBC® certification is nationally recognized and accepted by over 1000 major corporations. For additional information, please visit

Greater Women's Business Council
Lori Beard-Daily