TrinityP3 Announces the Release of the Resource Rate Agency Compensation iPhone Business App

TrinityP3 has released an iPhone business application that will be an invaluable tool to help agencies, marketers and procurement calculate costs and fees in any market and for any resource.

Melbourne, Australia, August 27, 2011 --( The Resource Rate Calculator iPhone business app is based on TrinityP3’s current online calculators and works with the variables involved in cost based agency compensation; salary costs, billable hours per year, overhead and profit margin.

TrinityP3 founder and Managing Director, Darren Woolley, stated “We deal with agency compensation and compensation agreements every day and so calculating this is relatively straightforward. But for those marketers, procurement and agency people that don't, this application allows them to calculate this no matter where they are in the world.”

The application, developed with Lomah Studios, is user-friendly and simply requires the insertion of one variable, such as salary, and the Resource Rate Calculator app will do the rest. For example, ever wondered how much that head hour rate equates to an annual salary?

Or simply enter a head hour rate and the Resource Rate Calculator app will calculate the equivalent annual salary. So, if you know what a certain role or position is getting paid, you can calculate the head hour rate that person should be charged out to justify their salary.

"Brands which successfully move into mobile devices will be the brands of tomorrow," says Stephen Molloy, Creative Director of Lomah Studios. “TrinityP3’s Resource Rate Calculator app extends the user experience to the mobile device, giving users the opportunity to utilise this tool in almost any location.”

Woolley added, "As consultants to major advertisers we believe it is important that we have practical expertise across all aspects of the digital opportunities and channels available to our clients, that is why we are constantly investing in accessing this to build our business," says Woolley. "The average iPhone user has 75 apps installed on his or her phone, so we believe the Resource Rate Calculator app will be a must for anyone in marketing or procurement."

The free iPhone business app will be available from the app store from August 24th, 2011.

For more information see

Note to Editor:

Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving problems between marketers and their agencies since 2000. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world.

Darren founded TrinityP3 in 2000, and it is now Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals.

To set up an interview with Darren, please call +613 9682 6800 or email

About TrinityP3:

Visit to browse our portfolio of services, review our client list, download a range of marketing presentations and White Papers or listen to our client and agency testimonials.

TrinityP3 is an independent strategic marketing management consultancy that assists marketers, advertisers and procurement with agency search & selection, agency engagement & alignment and agency monitoring & benchmarking to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets, across Asia-Pacific with offices in Sydney, Melbourne, Hong Kong, Singapore, Auckland and London.

For more information please visit

For images and screen grabs, contact

TrinityP3 Strategic Marketing Consulting
Mike Morgan
+649 411 7212