Starr Tincup Announces Launch of Website

B2B marketing firm promotes HR software and services clients through site

Fort Worth, TX, April 05, 2007 --( Starr Tincup, an integrated marketing firm for business-to-business software and services companies, today announced the launch of a new corporate website. The website was built from the ground up to be easy to navigate, valuable and entertaining to sales and marketing professionals. This is contrary to the typical corporate website that is based on the company’s self-serving interests.

The website’s purpose is two-fold: to offer potential and current clients a platform to explore Starr Tincup’s capabilities and to provide a marketing vehicle for their B2B software and services clients. One of the more unique features of the website is a marketing “examples” page that creates the opportunity for visitors to view recent marketing campaigns and the client response to that work. The page currently showcases webinars, websites, marketing press releases, eNewsletters and print pieces from various clients.

“The new website lets people decide what they want to see rather than forcing a solution on them that may or may not be relevant to their business pain,” said J. William Tincup, principal and co-founder of Starr Tincup. “The journey through our site begins with the business pain of the visitor. It then continues through solutions, activities and examples, and at each junction, the visitor chooses the next step based on his or her particular business concern. There is no right answer. There is no solution we’re trying to sell. It’s all about the discovery process.”

The marketing “solutions” section also gives prospects the opportunity to explore solutions most relevant to their business pain, whether it is planning, research, infrastructure or programs. For each of these programs, Starr Tincup offers a brief explanation of the solutions and the marketing problems that arise when the solution is necessary. For example, many firms often have a problem getting leads in the hands of the sales people in an efficient and timely manner. The solution? Infrastructure. Solid marketing infrastructure ensures that leads are followed up within hours, not weeks. Good sales and marketing infrastructure also empowers executives with fresh and meaningful reports.

“We solve marketing problems—the kind of problems that ad agencies and PR firms can’t,” said Bret Starr, principal and co-founder of Starr Tincup. “We believe that Starr Tincup represents the future of marketing, and we created a website that is reflective of the forward-thinking nature of our firm.”

The new look and feel reflects the nature of the firm and the distinct culture of Fort Worth, Texas. It has been called a “space cowboy” look. To learn more about Starr Tincup, visit their website at

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. They help their clients market smarter! Their scope of services includes planning, research, infrastructure and programs. Visit or to learn more about their firm.

Media Contacts
Bret Starr
Principal and Co-Founder

J. William Tincup
Principal and Co-Founder

Starr Tincup
Bret Starr