Union City, NJ, April 05, 2007 --(PR.com
)-- The Day Spa Association & The International Medical Spa Association's 2007-2008 Directory is off to the press! This 16th edition 4-color glossy nationwide guide to day spas, medical spas, spa products and service companies has been expanded to 80 pages due to a 25% increase in membership from last year’s publication.
Considered the leading resource guide for the day spa & medical spa industries, this directory serves as the membership roster of both organizations. The Day Spa & Medical Spa Directory comprises the “who’s who” in the day and medical spa industry, listing day and medical spas as well as spa service providers & products. It has become the most reliable reference and information source for spa insiders and consumers alike since its inception in 1994.
The directory features three major member categories: Spa members and Allied / Business members, as well as individuals, organized by regions / states or categories respectively with a reference tool to help the reader locate treatments/services offered by the spas and spa products, equipment and services.
New this year are editorials by the Directory’s new editor, Ms. Preethi Burkholder, featuring Spa Etiquette, Essentials of Aromatherapy, Massage Basics, major treatment options in day and medical spas and, for the industry, pieces on Marketing Tips for Spa Owners, Key ingredients for a successful Spa Operation, and of course select product and services featured by DSA + IMSA members.
The Day Spa Association has set guidelines designed to educate consumers about what they should expect from a day spa. “These guidelines clearly explain the difference between a true day spa and ‘spalons’, a term used to describe a salon offering spa services”, states Hannelore R. Leavy, Association Founder and Executive Director. The Essence of a Day Spa is spelled out in the Day Spa Directory as well as on the Day Spa Association’s website.
In addition, the International Medical Spa Association developed distinct defining standards of a Medical Spa to guide not only consumers, but industry members and regulators as well. It also sets the standard within the medical spa community of who should operate such facilities. A detailed explanation of the guidelines can be found at www.medicalspaassociation.org.
The Day Spa / Medical Spa Directory 2007-2008 also lists individual members, including independent contractors as well as company staffers. Allied members are categorized in major sections such as skincare, equipment, accessories, and other business services. Consumers will find this section particularly useful in locating specific spa services, products and gifts for purchase online or onsite.
The DSA has implemented a stringent accreditation process for its spa members. Accredited day spas must meet the Essence of a Day Spa guidelines by applying for accreditation and passing a rigorous examination of their service menu, physical set-up, staff training and continuing education, and application of specialized treatments and products. These accredited day spas are marked clearly in The Day Spa Directory. "We take everything into consideration, including staff meetings, compensation and benefits. Size is not an issue where quality is present. Small spa facilities that meet all the guidelines are as eligible for accreditation as a larger spa," emphasizes Leavy.
Day spa and Medical Spa members are easily identified by their membership certificate and the DSA/IMSA emblem on their door or window and on their brochure, letterhead, and website. Accredited members are given the added privilege of displaying their accreditation certificate within their premises, as well as the use of the accredited DSA emblem. A spa’s membership distinguishes it from other establishments in as much as it belongs to a national organization representing its best interests and those of the general public to provide a safe, nurturing and healthy environment offering quality services and treatments by licensed therapists/technicians.
To obtain your copy of the 2007-2008 DAY SPA / MEDICAL SPA DIRECTORY call 201-865-2065 or order online www.dayspaassociation.com or www.medicalspaassociation.org
Visitors to the www.dayspaassociation.com are entered into a monthly drawing of spa prizes, compliments of SpaWish, SalonSpa.com, CertifiChecks, At Peace Media, Healing Lifestyles and Spas, Soundings of the Planet, Spa-Addicts and Radiant Skin Shop when they complete the online survey.
The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges. Further, DSA advocates members' businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry.
The International Medical Spa Association (IMSA) was formed in 2002 under the leadership of Hannelore Leavy, Executive Director of the Day Spa Association. The IMSA membership includes naturopathic and osteopathic physicians; dentists, internists, dermatologists and plastic surgeons; physical and massage therapists; spa owners, spa consultants, medical spa facility designers, product manufacturers, and product suppliers. The International medical Spa Association is dedicated to the promotion of excellence, innovation, and cooperation within the medical spa industry, and serves as the definitive resource for information regarding the growing medical spa industry and provides networking and mentoring opportunities for its members. For more information, please contact them at 201.865.2065 or visit their website at www.medicalspaassociation.org.
Contact: Hannelore R. Leavy
Editors: If you would like to have a complimentary copy of this publication sent to you, please call 201-865-2065 or email Laurie@dayspaassociation.com