DirectBuy Rewards “Fan” with $2,500

Merrillville, IN, August 31, 2011 --( DirectBuy, the home improvement and furnishings club with confidential dealer prices, recently announced Jennifer Woosley of Louisville, Kentucky as the winner of its “I’m A Believer” Facebook promotion.

Jennifer posted her excitement on the DirectBuy Facebook page after learning she had won: “Whoo hoo! Thank you so much for having awesome promotions for your loyal fans! You rock @DirectBuy.”

With her winnings, Jennifer was able to paint her living room and hallway, buy some new back-to-school outfits for her children and she also bought a pool for the family. She is planning on using her remaining winnings to take the kids on a vacation to Disney World in 2012.

The promotion, which was designed to reward the company’s more than 8,000 fans for their social media involvement and brand loyalty, ran between May 13 and June 11, 2011. To enter, fans of DirectBuy who chose to “Like” the official DirectBuy Facebook page – – were able to declare themselves “Believers” of the power of the company’s unique business model that allows consumers to afford a better quality of life by filling out an online form.

In addition to entering the sweepstakes, DirectBuy fans began interacting online in a much greater capacity thanks to the “I’m A Believer” promotion. From advice and tips on home remodeling, to sharing their favorite purchases and future projects, members from throughout the United States and Canada are creating a community of their own design thanks to the company’s Facebook page.

“Were excited to be leveraging platforms like Facebook to better communicate with our members and prospective new members,” said Dan Austin, Vice President of Digital Marketing. “In addition to growing our online community, we look forward to receiving feedback via a channel so widely used and embraced by our members and fans. Congratulations again to Jennifer and her family!”

For more than 40 years, DirectBuy has enabled its members to save hundreds of millions of dollars year after year on products ranging from kitchen cabinetry, countertops, and appliances to furniture, flooring, electronics, and even jewelry. The company’s more than 400,000 members throughout the US and Canada have the collective buying power to purchase directly from hundreds of name-brand manufacturers or authorized suppliers to avoid hidden retail markups on a wide variety of merchandise for their homes.

About DirectBuy

Since 1971, DirectBuy has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 130 locations in North America, DirectBuy offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the United States, and more than 500 in Canada.

For more information on DirectBuy membership, visit or

Mike Georgeff