New York, NY, September 03, 2011 --(PR.com
)-- The Corux Group, LLC is launching Kabiela (http://Kabiela.com), the first group buying and daily deals site catering specifically to the automotive enthusiast niche market.
Much like Groupon or LivingSocial, Kabiela harnesses the power of social networks to negotiate deals with partner merchants at significant discounts to the buyer. However, unlike other daily deal sites, Kabiela is not location-based, but interest-based on a targeted niche market. As a form of advertising and marketing to acquire new customers with no upfront cost or risk to the merchant, Kabiela will revolutionize the automotive parts and services industry.
Small businesses in the automotive aftermarket will particularly benefit from Kabiela’s services as they will be able to reach new customers that they otherwise wouldn’t have the scale, resources, or advertising budget to reach. Kabiela seeks to support these small businesses that are vital to the automotive enthusiast community and to the larger US economy.
The word “Kabiela” is a phonetic combination of “car” and “biela” (which is Spanish for “connecting rod,” an engine part). The name was inspired by a historical café in Buenos Aires, Argentina called “La Biela” where multi-time record-holding Formula One champion Juan Manuel Fangio and the motorsports community socialized.
About The Corux Group, LLC
The Corux Group, LLC seeks to bring the best innovative web technologies to the automotive enthusiast community. Headquartered in New York City, The Corux Group operates websites such as WheelData.net, the largest searchable database of wheel specifications and weights; and findmint.com, a classified ads website for mint-condition low-mileage vehicles.
The founder, Mike Choi, has over 15 years of experience in web development, design, and programming (during the dot-com boom of the late 90s) as well as a background in business and finance. He received his BA from Cornell University and MBA from Columbia Business School, and lives in New York City with his wife, an interior designer.