Givvy Redefines Social Shopping on Facebook

Givvy is a social shopping app that helps Facebook users discover, share and curate extraordinary gifts for any personality. The entire Givvy store is merchandised by users, making it the first UGC-driven social shopping experience on Facebook.

San Francisco, CA, September 03, 2011 --( Social commerce app transforms the way that friends discover and share gifts online.

Givvy, a social commerce startup based in San Francisco, announced today the launch of an innovative new shopping experience that is created by and for the community of Facebook users. The first of its kind, Givvy socializes the way that people find gifts online by connecting them with the trusted recommendations from friends and gift curators.

“Givvy represents the next evolution in social commerce by empowering people to build the first ever user-generated shopping experience on Facebook. People no longer need to rely on brands, but rather their friends and trusted curators, to help them find the perfect gifts for life’s most important occasions,” said Claudio Miranda, founder & CEO of Givvy.

Every product on Givvy is submitted by Facebook users and categorized according to unique personality and interest types. For example, users can search under “foodies” to find gifts that are perfectly suited for friends who are gourmands. The gifts under each category are ranked in order of popularity based on the number of likes, shares and recommendations by the community—yet another aspect that socializes the shopping experience. Users can also choose to follow gift recommendations by select curators, in the same way that one follows Twitter users to get curated news and information.

“Social validation and peer recommendations are two powerful forces that drive consumer purchasing behavior. Givvy aims to reinvent the multi-billion dollar gifting industry by harnessing these forces within the world’s largest social network,” said Miranda.

As the holidays approach, Facebook users will find Givvy particularly useful for creating gift lists to share with friends and family. This feature takes the guesswork out of gifting by providing a simple way for users to collect and share all of the products on their holiday wish list. Givvy also includes a personalized calendar that helps users keep track of gifting occasions year round.

About Givvy
Givvy was founded by Claudio Miranda, an Internet veteran with over 10 years of experience in ecommerce and social media. Prior to Givvy, Miranda was the co-founder and CMO of Organic Bouquet, the leading online retailer of eco-friendly flowers & gifts. Miranda is partnered with CTO and co-founder Larry Rubin, a seasoned startup developer who recently built with Friendster founder Jonathan Abrams.

Visit or email Claudio Miranda at press[at]givvy[dot]com.

Claudio Miranda