40 Idaho Business Executives to be Featured in Leadership Book

Boise, ID, September 04, 2011 --(PR.com)-- “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” The old adage is what prompted author, Michelle Niederer to start collecting F.I.S.H. stories. Her goal? To interview at least 40 Idaho executives. F.I.S.H. is an acronym for Finding your talents, Improving your life, Sustaining the Changes, and Helping others. By interviewing Idaho executives, Michelle hopes to share the wisdom of those who have reached the pinnacle of success in their industry.

When asked why she is focused only on Idaho executives, Michelle stated, “We are fortunate because we have so many leaders who are willing to share their time and talents to help others reach their highest potential. You don’t see that everywhere. When I was thinking about this project, I originally had planned to interview executives nationally, but ultimately decided I could create a greater impact right here at home.”

With the economic crush, many of Idaho’s families have suffered a job loss or a significant loss of income. As a single mother, Michelle knows all too well the helpless feeling that comes from being downsized. “My son was ten when it happened to us. I was in mid-management and had always received above average performance appraisals. I thought I was protected because I was good at my job, but the economy required cuts and I was one of many who found themselves suddenly unemployed. As an Idaho native, I wanted to stay here, but there weren’t many opportunities and when I finally humbled myself to apply for any job that would bring in some income, I quickly learned that I was overqualified and my salary history was too high. The employers knew that I would be short-term until something better came along. I had to be, I had a mortgage to pay and another mouth to feed.”

Those days planted a strong desire to help others navigate through difficult times. The fish quote hit her one day. How do you teach a man to fish? That question led Michelle to begin approaching executives. “At first it was hard, everyone wanted to know who else was going to be in the book, but once I found a few people willing to talk to me, the project started to gain momentum. The stories and the business advice that has been shared are absolutely amazing. I’m learning so much from every interview. I can’t wait to publish the book so everyone can gain insight from these great executive mentors.”

Michelle is an Idaho native with more than twenty years in sales and marketing. She has written several business books, is an engaging speaker, and is most noted for her creative work in human performance.

Executives who are interested in being interviewed for this project should contact Michelle at (208) 850-5599 or via email at service@fishingforexecutives.com. The book is set to publish in winter 2011.

Contact: Michelle Niederer
Cell Phone: (208)850-5599
Email: service@fishingforexecutives.com

Michelle Niederer