London, United Kingdom, September 08, 2011 --(PR.com
)-- MEFranchising, a leading franchise consultant with operations in London, Kuwait, Riyadh and Morocco, today announced it has entered an agreement to help launch C House, a Milan-based coffee franchise, in the UAE. The first shop is expected to open in December 2011.
With stores in Morocco, Greece, Spain, India and the UK, C House operates nearly 50 locations and is recognized for its spectacular interior design and the signature “perfect espresso.” The franchise has carved out a niche in the restaurant and lounge category.
“MEFranchising is thrilled to help establish a truly Italian brand experience in the UAE. More than just a coffee shop, C House has revolutionized the European coffee drinking experience through award winning design and spectacular coffee,” says Mohammed Alnassar, Managing Director of MEFranchising.
UCECC (The United Company for Engineering), a company headquartered in Syria, is the master franchisee for C House in UAE and will oversee the launch in Abu Dhabi.
“We are delighted to bring an emerging leader in coffee to the Middle East. The C House brand shares the same values and principles as UCECC, with a commitment to quality and value-added service,” says Eyad Husan, Chairman of UCECC.
The C House coffee has become famous for “perfect cup” espressos made from 7 beans roasted to exact specifications, and schooled baristas on staff.
“With our Italian heritage and passion for java, we have optimized the coffee experience to suit the most demanding coffee drinkers in the world. This is why were are extremely excited to come to the Middle East and some of the world’s most refined coffee drinkers, through the help of MEFranchising,” says Cristiano Lezzi, Business Development Manager at C House.
The coffee franchise segment continues to grow fast globally. The coffee industry includes 20,000 stores in the U.S. alone with combined revenue of $11 billion.
MEFranchising has helped to successfully launch and develop brands across the MENA region and elsewhere, with a track record that includes Wayne’s Coffee, Mobiak Greece, Arabica Coffee House, Falafoul and ILFY.
For more information, please visit www.mefranchising.com
MEFranchising provides comprehensive franchising solutions, business models and local strategic knowledge for international franchise concepts looking to establish, grow and expand in the Middle East and Worldwide. The company has offices in London, Kuwait, Morocco and KSA.