Latest Research to Reveal Purchasing Behavior of Human Resource Professionals

2007 Survey Report Will Examine HR Buyers’ Purchasing Cycles and the Best Marketing Tools for Attracting Their Attention

Capitola, CA, April 07, 2007 --( Whom do HR buyers rely on to make purchasing decisions? How do blogs, podcasts and other Web 2.0 tools influence their vendor selections? What keywords do HR professionals use to search for various HR services? How important is a vendor's online visibility? These questions and more will be answered in’s upcoming research report, “Trends in HR Marketing: HR Buyers’ Behavior 2007.”

The newest installment of a continuing series, “HR Buyers’ Behavior” analyzes trends and the progress of the HR buyer through the purchasing cycle, as well as the tools they use to progress through each stage.

HR professionals interested in participating in the survey may visit:

Key topics include the relative value of printed materials, online visibility, the word-of-mouth of trusted sources and informal networks, and professional peers’ opinions. This analysis -- combined with an understanding of how the Internet is changing the way HR professionals interact with vendors -- provides HR suppliers with a better understanding of their target market and the best tools with which to reach them.

“For those marketers attempting to reach buyers and inform them about products that can benefit their bottom line, new approaches are needed as the Internet dramatically alters how HR professionals purchase products and services,” explains Kevin Grossman, chief operating officer of “This report will provide valuable insights into the needs and priorities of HR professionals, and help HR suppliers better allocate their marketing and PR dollars.”

Last year’s whitepaper on the same topic featured 15 distinct “marketing takeaways” that marketers could put to use in their efforts. It is available for free download by visiting

The 2007 whitepaper will be available in the second quarter of 2007. The free report can be pre-ordered by visiting:

About is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

Mark Willaman