Seattle, WA, September 09, 2011 --(PR.com
)-- GreaterGood Network's TheBreastCancerSite.com -- which has the largest health and wellness page on Facebook – will observe Breast Cancer Awareness Month in October by creating the “Pink Ribbon Army,” a new badge application to raise awareness and fight the disease which afflicts millions of women around the world.
“Every two minutes, another woman is diagnosed with breast cancer,” said Lisa Halstead, Chief Operating Officer of TheBreastCancerSite.com. “The Pink Ribbon Army will harness the power of social media to fight this disease, with early detection, treatment and research.”
“When we catch breast cancer early, we can beat it,” said Halstead. “But for women who are among the working poor, the homeless and the uninsured who can’t afford mammograms, the disease can be a death sentence. That’s why support from visitors to TheBreastCancerSite.com is so important.”
With 2.6 million Facebook fans, TheBreastCancerSite.com is the largest health and wellness fan page on the world’s largest social media network. Clicks, donations and purchases from TheBreastCancerSite.com funded more than 6,900 mammograms in 2010 for women who could not otherwise afford them.
Building on this track record, The Pink Ribbon Army will launch in September, inviting millions of fans to display the Pink Ribbon badge on their Facebook home page. When one million Pink Ribbon badges are displayed on Facebook, said Halstead, TheBreastCancerSite.com will donate $25,000 to the Mayo Clinic for breast cancer research.
“Since the average Facebook user has more than 100 friends, mobilizing the Pink Ribbon Army on a million Facebook pages has the potential to reach an enormous audience with a message of hope,” said Halstead.
"We’re grateful for TheBreastCancerSite.com’s support for our research," says Edith Perez, M.D., deputy director, Mayo Clinic Cancer Center. "We are trying to individualize the treatment of breast cancer so that therapies are much more tailored to each patient and to the genes that are driving breast cancer in each patient. I am confident we will reach that goal, but we need philanthropy to get us there."
Facebook users will receive a free Pink Ribbon pin when they post the badge on their home page, and a free Pink Ribbon bracelet when they recruit ten friends to the Pink Ribbon Army. A “facepile” application will show users which of their Facebook friends has joined the cause.
Beginning in September, anyone can join the cause by visiting Facebook and searching “Pink Ribbon Army.” A link to the new Facebook app will also appear on the TheBreastCancerSite.com
Members of the Pink Ribbon Army will be invited to visit TheBreastCancerSite.com, where they can click on the site’s pink home page button to fund mammograms in communities across the United States, in cooperation with the National Breast Cancer Foundation. A portion of all purchases from TheBreastCancerSite.com store also goes to fund mammograms.
In 2007, visitors to TheBreastCancerSite.com responded to a special challenge to fund an ultrasound machine at McCord Hospital in Durban, South Africa, enabling physicians and staff to provide timely and accurate mammograms for women in Durban and surrounding KwaZulu/Natal province.
Pink Ribbon products available at TheBreastCancerSite.com store include bracelets, baseball hats, travel mugs, casual shorts, rain boots and two-tone fleece jackets. A portion of the proceeds from every purchase offers crucial early detection of breast cancer, by providing free mammograms to women who otherwise could not afford them.
About the GreaterGood Network, TheBreastCancerSite.com, and GreaterGood.org
TheBreastCancerSite.com is part of the GreaterGood Network, a suite of websites which provide visitors with simple online ways to protect the health of people, animals and the planet. GreaterGood.org, an independent 501(c)(3) nonprofit based in Seattle, distributes all donations from the affiliated sites, which include, in addition to TheBreastCancerSite.com, TheHungerSite.com, TheAnimalRescueSite.com, TheVeterans Site.com, TheAutismSite.com, TheChild HealthSite.com, TheLiteracySite.com, and TheRainforestSite.com