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Realtors Online Marketer Pulls Fast One

April Fools Joke flies over everone's head. Marketer retracts the blog post as a April 1 prank and offers Free Marketing as retribution.

Torrance, CA, April 08, 2007 --(, an online marketing firm offering SEO and Blogging services, recently blogged a prank on their popular Real Estate Marketing Blog,

The prank was that the firm had been instrumental in the sale of the largest home sale ever, not in Newport Beach California, or Long Island, New York. But Lake Front Property in Appalachia.

"It was meant as a joke, and it unfortunately went over mostly everyone's head," Said the CEO & Founder Tim O'Keefe. "The whole idea was my idea of humor, and all I got was tons of people saying congratulations and thinking that my firm was instrumental in the online marketing sale of the priciest house ever."

The founder issued a retraction and apology Fri, April 6th, thru a VBlog on the company's blog. As retribution the company is offering free marketing to 3 agents or mortgage professional that can find a few carefully hidden marketing elements within the original April Fools post at

"We thought that this would be within the spirit of the original joke. A fun way to make good on any misunderstandings. I certainly do not want to claim that we did something that we indeed did not. We have had our share of big successes, but we did not help market and sell the most expensive home ever in the history of the U.S."

O'Keefe, said that it was actually an interesting exercise as he knew if they actually read the post, the reader would quickly know that it was a joke. But, it is testament to the fact that people really scan information anymore because there is such an abundance of day to day material that everyone must go thru.

"Certainly the lesson was, especially with an indulgent set of copy, that people will only quickly scan your words on a web page. Especially if it is self indulgent as my piece was. In fact, the people who did comment were my long time associates and friends. Nevertheless, I hope that the free marketing for their blog or website can benefit my friends in the Real Estate online community."

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Spider Juice Technologies
Tim O'Keefe

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