HighMark Franchising Says Proper Franchise Support Crucial During Down Economy

Three franchising experts recently formed HighMark Franchising, a national franchise consulting company. They say franchisors can have happy, productive and profitable franchisees — even in a challenging economy — with the proper support and expertise. HighMark focuses on helping improve franchisee relationships, sales, news media coverage, and social media exposure, as well as other areas that will most impact their franchise system.

Phoenix, AZ, September 13, 2011 --(PR.com)-- For franchisors looking to at least maintain if not increase the value of their franchise system during the current challenging economy, the key is having the proper support in place, according to HighMark Franchising.

HighMark Franchising is a national franchise consulting company with offices in Phoenix and Chicago. Three franchise experts recently formed the company with experience in operations, marketing, sales/business development, and strategic public relations and communications.

“Many franchisors are drowning with the day-to-day demands of running a productive, efficient and profitable franchise system,” said HighMark Franchising CEO Suave Brachowski, an 18-year veteran of franchise operations development and a previous franchise owner. “We formed HighMark Franchising to offer C-level expertise in the most important areas at a rate far below the C-level salaries.”

Joining Brachowski are Mike Marach and Jeff Pizzino. Marach has nearly 25 years experience in business development, including designing customized selling systems for franchises. Pizzino has 24 years experience in corporate communications, including franchise relations, customer relations, media relations, social media relations, and corporate messaging.

“The franchisees hurting the most right now are those without consistent, strategic sales training,” said Marach. “Without that, maintaining a profitable business is nearly impossible.”

Mark Cannella, founder of the national energy auditing franchise Pro Energy Consultants, was looking for professional support and expertise to establish his organization as an industry leader. This motivated his decision to seek a collaborative force of franchising experts.

“Suave, Mike and Jeff were instrumental in helping Pro Energy Consultants grow to nearly 70 units in just two years,” said Cannella. “Their ability to work together, along with their passion and commitment, gave my organization the ability to achieve not only short-term goals, but establish long-term objectives.”

“Ultimately, a franchisor’s success hinges on franchisee satisfaction,” said Pizzino. “We know franchisors want happy franchisees. But we’ve seen many franchisors really struggling to create and maintain a high level of franchisee satisfaction. Unhappy franchisees in a down economy are a recipe for disaster. Fortunately, there are solutions.”

For more information, call 602-770-4317 or visit www.highmarkfranchising.com.


About HighMark Franchising
HighMark Franchising is a national franchise consulting company focused on helping its clients increase the value of their franchise system through lead generation/customer acquisition strategies, marketing, sales training, public relations/ social media strategies, franchise communications, franchise advisory councils and strategic partnership development services. The company’s mission is to help clients improve their franchisee relationships and increase performance and profitability by providing value in areas that will most impact their franchise system. For more information, call 602-770-4317 or visit www.highmarkfranchising.com.
HighMark Franchising
Jeff Pizzino