Delray Beach, FL, September 11, 2011 --(PR.com
)-- American Writers & Artists Inc. (AWAI), announced a free teleconference to be held on September 13th, 2011, featuring legendary copywriter Dan Kennedy. During the call, Kennedy will tell AWAI members the tricks and techniques he’s picked up over decades in the information marketing industry working in his own businesses, as well as for clients such as Weight Watchers, Guthy-Renker, and HealthSource.
“Dan’s one of the best in the business,” said AWAI’s Executive Director, Katie Yeakle. “And he always shares freely of his knowledge. I’m sure he won’t hold anything back when he talks about information marketing, of which he’s an industry leader.”
So what’s “information marketing?”
Information marketing is where you sell ideas – either your own or someone else’s – in the form of books, subscription newsletters, learning programs, courses, even video seminars and coaching. Natural health, business opportunities, self help, travel, and yoga are just a few examples of topics covered by information marketing businesses. Basically, anything that people need advice about can be turned into an information marketing business.
It’s a huge slice of the direct response industry thanks to the emergence of the Internet and e-commerce over the past decade. It grows exponentially every year. And that means the need for quality advertising copy grows too – making it very lucrative for in-the-know copywriters. If you’re new to the business of copywriting and you’re wondering what niche to go into, you should be on this call.
Of course, there are some tricks and techniques you need to know to be a successful information marketing copywriter. And although there are thousands of companies out there in extreme need of your services, they really do need you to understand their business before you can help them: what they do, who their customers are, and what they need from you.
That’s why if you’re interested in writing for information publishers, you should block off an hour of your time on Tuesday, Sept 13th at 3:00PM to be on this teleconference with Dan Kennedy.
On this call, Kennedy will:
· Explain the information marketing industry and the huge array of businesses it contains
· Tell participants who and where the businesses are
· Show why these companies badly need almost never-ending writing by writers who can write to sell
· Demonstrate how to “get inside” the minds of the owners to understand their industries
· And much, much more…
A student of Kennedy’s, copywriter Mindy Tyson McHorse, had this to say: "Dan Kennedy is one of the most straightforward copywriting business advisers of our time. You don't want to believe half the things he says when it comes to succeeding, because surely it can't be that easy. What he does so well though, is bring to light the tactics that take the least amount of effort yet have the highest payoff. He's proof they work -- just look at his million-dollar income. I'd definitely classify him as the go-to guy if you're trying to get out of a rut or get launched in your copywriting career."
Don’t miss the free teleconference on September 13th, 2011.