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MarketSight Announces New Version of Its Survey Analysis Software

The latest release of MarketSight's survey analysis software adds features to display stat testing in charts, update charts/data in existing PowerPoint decks & save users time as they analyze surveys.

Orlando, FL, September 14, 2011 --( MarketSight LLC, a leader in survey analytics and reporting software, today announced the release of MarketSight® 8.5, the latest version of the company’s innovative survey analysis software for market researchers, analysts and corporate clients.

The latest release offers numerous features designed to save market researchers significant time so that they can focus on sharing final results with clients. One of the new features is ChartSync, which allows users to easily update their charts and data in an existing PowerPoint deck with revised data in MarketSight with a single click. This valuable feature is ideal for tracking studies and for updating preliminary reports based on early survey returns. The new release also allows users to display the results of stat testing in charts, both online and when exported to PowerPoint. A new productivity enhancement, the MultiTask List, displays the status of current background tasks in process, such as importing or exporting large items, while enabling users to continue working on other tasks within MarketSight.

Paul Prewett, Manager of Technology Services at CMI Research, commented:

“The newest updates to MarketSight are awesome! We asked for significance notation and MarketSight delivered. And then they added PowerPoint ChartSync, which allows us to easily update existing charts with new data. Creating draft reports using a partial dataset and then loading the final dataset when it’s available is extremely helpful in reducing the report delivery time for our clients. Using MarketSight gives us more time and flexibility to do what we do best – interpret the research and deliver actionable insights to our clients.”

According to MarketSight’s CEO, Michael DeNitto, “ChartSync and Statistics in Charts are significant enhancements to the MarketSight platform that will save customers time when they analyze surveys and enable them to prepare more comprehensive reports on their survey findings with less manual effort. These and other new features in the 8.5 release increase the flexibility of the MarketSight solution and help us better serve the diverse needs of our growing client base.”

The new release will be demonstrated at the MarketSight Booth (#518) at AMA’s Research and Strategy Summit Conference this week, and at the ESOMAR Congress in Amsterdam the following week.

About MarketSight

Headquartered in Cambridge, Massachusetts, USA, MarketSight has a rapidly growing user base of thousands of market researchers and analysts around the globe. The company is widely recognized as a leading provider of web-based survey analysis software and reporting tools, which provide access to data charts and PowerPoint presentations within a secure, web-based environment. MarketSight’s solutions enable organizations to quickly generate crosstabs from survey data, identify statistically significant survey results and create professional charts for online display and instant export to PowerPoint presentations to highlight critical findings and help clients make better business decisions.

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MarketSight® is the registered trademarks of MarketSight LLC. All other company and product names may be trademarks of their respective owners.

Contact Information
Bill Copeland

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