Bethesda, MD, September 15, 2011 --(PR.com
)-- Seth Kahan led a 90-minute training session, “Seth Kahan on Consulting: Preparing for Fall, Launching a Major Marketing Campaign” on Friday, August 26 at Chef Tony’s Restaurant in Bethesda, MD. There were nearly 10 independent consultants and entrepreneurs in attendance.
Kahan, a successful consultant in the Washington, DC area, has worked with over 100 leaders of private sector organizations, government agencies and associations (see http://bit.ly/KahanClientList). His client list includes executives in companies that include the World Bank, Peace Corps, Prudential Retirement and more than 40 associations and public sector agencies.
Kahan shared his experience on how to prep for the fall with tips on launching a successful major marketing campaign. Session topics covered strategies to help consultants attract clients, including discussion on 1) why you should build your business in seasons; 2) the essentials of a marketing campaign; 3) how to choose your target group to build value; 4) tips on focusing efforts on traction and execution excellence; and 5) a review of media options to develop bold, direct and simple messaging.
Kahan says, “Fall is an opportunity to start your business season off right. Proactive marketing is the bridge to your future; it’s the foundation of business growth -- the key to success that sets the course for the year. It starts with a plan that’s simple and powerful, that allows you to identify your target group and position yourself to make a difference that clients count on. It’s what’s necessary to build traction, execute excellence and attract engagements without losing momentum. It’s your roadmap to a new level of performance.”
Kahan has been acknowledged as an expert and exemplar in change leadership and coached people for personal and professional growth since 2002. He was the first in the world to be certified by Alan Weiss – recognized as the global thought leader in successfully running a consulting practice. Details about Kahan’s Private Roster™ Mentor program can be found at SethMentor.com.
Chef Tony Marciante provided the menu. Marciante is a 23-year veteran of food and the former executive chef at the Bethesda McCormick & Schmick's. He has been featured on Channel 9 & interviewed by over 10 industry publications. He now runs Chef Tony’s (ChefTonysBethesda.com). Marciante provided a special prix fixe menu of $15 per person for attendee. No other charge was required for the event.
Kahan will host another lunch and learn at Chef Tony’s on Friday, September 30 from 12 noon to 1:30 pm. The topic for this lunch is “Making Rain: How to Create Opportunity in Any Market.” More details can be found at http://sethkahan093011.eventbrite.com/.
Kahan is an international speaker, mentor and best-selling author. His book, Getting Change Right: How Leaders Transform Organizations from the Inside Out, is a Washington Post bestseller and was identified on the American Express OPEN Forum as a Top 20 of 2010. He writes online for Fast Company (SethFast.com).
For questions or to contact Seth Kahan or to hire him as your mentor, visit http://VisionaryLeadership.com
or email Seth@VisionaryLeadership.com.