Free Product Image Exchange Shotfarm Launches Complete Image Gathering Service for Retailers

Shotfarm, the emerging standard in Product Image Exchange, now completes its offering with full-service Product Image and Information Gathering services for Retailers, shaving 50-80% off time and costs.

Chicago, IL, September 15, 2011 --( Shotfarm announced today the release of a suite of services for retailers and manufacturers to complement the company’s widely adopted free Product Image Exchange. Featured is shotfarm’s Image Gathering Service which promises to track down legitimate, manufacturer-supplied high-resolution images and required product specifications for retailers in any vertical.

The Image Gathering Service answers a popular request from shotfarm’s retailers to offload the gathering of product images for ecommerce and print. “Any retailer who uses shotfarm’s free exchange is thrilled with the immediate gains in efficiency,” explains Mike Lapchick, shotfarm’s founder. “But there’s a growing number of retailers who would rather hand off the entire process and are asking if we can offer them a soup-to-nuts solution. We think our free Product Image Exchange already provides the soup so we just decided to add nuts to the menu with our new Image Gathering service.”

For retailers, the process of collecting product images and information is a time-consuming and costly endeavor that slows time to market and compromises other marketing efforts. Shotfarm’s tools, scale, workflow and data team will enable them to perform this task much faster and cheaper than retailers can do it on their own. “Our goal has always been to remove the burden of this manual work and let marketers and merchandisers get back to growing a successful company,” Lapchick adds.

Images collected on retailers’ behalves will be posted to their shotfarm accounts from which they can be downloaded or, optionally, resized, renamed or hosted.

Among the other services that shotfarm announced today are a Product Library Management and Maintenance plan for Manufacturers that provides complete management and oversight of their shotfarm dealer libraries. Also for manufacturers, shotfarm is offering comprehensive color swatching services in its state-of-the-art retouching facility. To find out more about these services and pricing, contact

About shotfarm
Shotfarm, LLC, is a privately-held Chicago-based company offering a free Product Image Exchange Platform for the retail marketing industry. For retailers, shotfarm offers a single place to search for and download product images and information. For manufacturers, shotfarm provides a centralized location from which to distribute product images and information to all retail partners. One system, one password, one workflow – and 100% Free. Visit for more information.

Meg Robinson