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LicenZing, LLC

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LicenZing, LLC

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Ay Caramba! Licenzing’s New Junior Fashion Brand Palomita® Launches Ad Campaign Set in Hispanic Market

San Rafael, CA, April 12, 2007 --( Palomita®, LicenZing’s new junior and girl’s fashion brand with a focus on the Hispanic market, will launch its 2007 advertising campaign with a creative and vibrant ad in the June launch issue of Real Talk LA. The ad focuses on the Palomita tees, amidst the bright colors and brand products logos of a typical Mexican super market.

“Por fin una marca para ti” (“Finally a brand for you”) is the company’s tagline, reflecting its role in offering apparel that is focused on the Hispanic market.

Palomita® features designs from fruit drinks of Pascual Boing®, clothing detergents such as Zote® and Roma®, Topo Gigio® the iconic puppet mouse and confections from De La Rosa® and Dulces del Vero®. Additional nostalgic brands and logos are gradually being acquired. “These are products from my youth in , and bring back fond memories of good times with friends and family,” says Molly Robbins, founder of Palomita. “These new ads communicate that we are offering fresh, nostalgic Hispanic concepts for fashion.”

The Campaign will target juniors and girls primarily with print and on-line advertising.

About Palomita
Palomita was created by Molly Robbins, a Mexico City native, an apparel industry veteran, and President of LicenZing LLC. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies, and artistically incorporates them into the Palomita brand. In 2006, Molly signed an agreement with Wish Licensing for the manufacture and distribution of junior and girls’ tops and sleepwear. Palomita’s distribution will range from mass-market to select and specialty stores nationwide.

Chucho®, the “hermano” brand to Palomita, will be launched in spring 2008. Chucho will focus on more masculine designs and feature products ranging from cement companies and tire manufacturers to beverages and confections. The brand will also host iconic characters such as Topo Gigio; entertaining concepts appealing to the boy or young man who enjoys casual clothing and an adventurous spirit.

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Contact Information
LicenZing, LLC
Margaret Bauthier

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