New York, NY, April 11, 2007 --(PR.com
)-- Scott Cowan, Chief Operating Officer of Shenoa Diamonds, and Blane Perun, Vice President of the dot com division, are seeing results from countless hours of strategic planning and execution over the past twelve months.
Cowan said earlier this quarter, "It just feels right, I can see the impact of the work in the website traffic and sales. In month end of March 07 our sales were up 1,117% over the same 30 day period last year. In fact we sold more in March 07 than we did the entire first quarter of 06', and that's not a misprint. It’s One thousand One Hundred Seventeen Percent," said Cowan, delighted Shenoa & Company online is outpacing the industry, and outpacing ecommerce growth online as well.
"One aspect contributing to our success is the ability to deploy web technology, quickly and more efficiently than the competition," Perun stated. "Through inside sources I have learned the price tags of some of the roll outs as well as marketing campaigns as our online counterparts, and we are doing it for a fraction of the cost. In pay per click for example we have decreased our average cost per click by 53% over the last 14 months, while prices for the keywords have been on a steady rise. It's all a game of stealing market share from the competition when your in an established market," said Perun, whose background is in traditional marketing, but has been marketing online since Netscape Navigator Beta in 1994.
Perun and Cowan are definitely thrilled about the success and have no inclination to stop "the push" now. They plan on being in the top five of the Online Diamond Jewelry sector in 2008.
About Shenoa and Company:
Founded in 1980, Shenoa & Company is one of the fastest growing online retailers of certified diamonds and fine jewelry. Shenoa & Company Online is built on a simple idea: purchasing quality diamond jewelry does not have to be an expensive event.
VP Online Marketing Blane Perun
Shenoa & Company, Where Diamonds Come From
1 866 743 9268
© 2007 Shenoa & Company. All rights reserved.