BMW of Murrieta Hits the Road

BMW of Murrieta is now fully operational and their newest ad campaign is sure to be turning heads and making them a household name soon.

Murrieta, CA, September 17, 2011 --( BMW of Murrieta is now fully open and will soon be a household name in their area as they’re finding new and clever ways to let the neighbors know they’re now open.

BMW of Murrieta opened their doors in June at the Murrieta Auto Mall in the former Carriage Motors location, next to Murrieta VW. It is fully stocked and offers a state-of-the-art facility with a service department and more than 250 new and certified used cars. The dealership is the realized dream of race car driver, Boris Said who has partnered up with North Carolina-based Hendrick Automotive Group.

Said, has been racing under NASCAR and BMW Touring Spree for many years, and has dreamed of opening the dealership in Murrieta since 2005. Since the nearest BMW service is 40 or 50 miles away in Escondido or Riverside, this is a welcome addition to the area residents.

Recently, Said and General Manager, Peter Sidwell, took their message on the road by shouting their name along I-15 – well, not literally. They’ve contracted with Nixmark, a local company that specializes in mobile ads, to parade their message on a massive two-sided mobile billboard that travels north and south nearly 24/7. This is a constant reminder to their local and nearby customers that they no longer need to drive 30-40 miles to service or purchase a BMW. They’re now in their backyard.

The BMW of Murrieta team is excited about being part of Boris’ dream. For some of them this is something they’ve been waiting for and dreamed about too. The dealership models the Hendrick’s work culture where employees are highly valued, and a closely knit team environment is the underlining key factor to their success. “Most of us have dreams and aspirations that propel us to higher standards...we like to foster that environment for our employees,” says Sidwell. Walking through their new state-of-the-art facility, the excitement and commitment from this local team for the “ultimate driving machine” makes quite an impression.

The dealership is located off Winchester Rd. off I-15 at 26825 Auto Mall Pkwy., Murrieta, CA 92562.

For more information visit their website at or they can be reached at (951) 249-8000.

BMW of Murrieta
Phil Smith
(888) 737-4550