Weston, FL, September 20, 2011 --(PR.com
)-- The inventor of “The World’s Lightest Carry-on Luggage” and leader in fashion-driven, innovative, solutions-based travel goods is sharing its splash of color all year-round with the newest Heys USA collections by world-renowned pop-artists, Romero Britto and Charles Fazzino. The Heys Britto Collection along with the Heys Fazzino Collection have set the new standard for fashion travel goods. With uniquely patterned, 4-piece lightweight luggage sets, and a carry-on sized "just right" for most airlines’ overhead bins, Heys USA has brought inspiration and a renewed sense of adventure and fun to travelers amongst a sea of traditional travel bags.
The artwork of internationally acclaimed pop-artist, Romero Britto on Heys USA’s hugely successful travel sets have been incorporated onto the luggage using an exclusive manufacturing process. Heys has also taken Fazzino’s imaged interpretation of New York, Venice, London, and Paris for development into travel goods sets. Best known for his bright, whimsical, and wonderfully detailed 3-D pop art, Fazzino uses a unique, hand-assembled layering technique that brings his creations to life, which has been exhibited in hundreds of art galleries worldwide.
Both collections include a 22’’, 26’’, and 30’’ upright hard side spinner set; along with a matching beauty case; ideal for business and leisure travel. Each piece is lightweight, extremely durable, flexible, and absorbs impact. The uprights feature four wheel, 360-degree spinner systems for greater stability and easy gliding on all surfaces.
Additional features include a built-in 3-digit TSA accepted lock, heavy duty zippers, and organized fully-lined interiors, so packing is a breeze. "We are fortunate to have the bonds of collaborative artists to bring fun art to functional, fashionable travel goods. It’s a perfect combination,” noted Harry Sheikh, President and CEO of Heys USA, “Whether you’re on the naughty or nice lists, these artists’ collections by Heys are the picture-perfect way to spread joy this holiday season.”
About Romero Britto
A native of Brazil, pop artist Romero Britto uses vibrant colors and bold patterns as a visual language of hope and happiness. He has been credited with the largest public art installation in Hyde Park history and exhibited at the Carrousel du Louvre at the Louvre Museum – an art that appeals to all!
About Charles Fazzino
A native of Manhattan, Charles Fazzino’s pop art can be found in the private collections of such celebrities as Julia Roberts, Michael Eisner, Hillary Clinton, Presidents Bill Clinton and George Bush, Paul McCartney, and Michael Jordan. His diverse appeal has made him the Official Artist for the GRAMMY Awards, Country Music Awards, Daytime Emmy Awards, the Olympics, National Football League and Major League Baseball. He has created works for the Rosie O'Donnell For All Kids Foundation, the USO, the MS150 Bike Tour, and many more.
About Heys USA
Heys USA Group is a global travel goods manufacturing company whose vision is fashion, innovation and excitement through high-quality products at affordable prices. Heys USA is one of the strongest consumer branded, travel goods franchises in the world, with a global brand portfolio that includes Heys, Travel Concepts, Crown Edition, Intus, Britto by Heys, Disney, Fazzino by Heys, and Raku. Its products are sold in over 28 countries across six continents. Heys USA’s Crown XX carry-on was named "Best Bag for Traveling Light" by INC. Magazine in 2010, recipient of the 2009 Product Innovation Award by the Travel Goods Association, and an award winning leader of hard and soft-sided luggage, travel bags and business cases. EcoCase was named by The Oprah Magazine – "the O list" as a favorite of Oprah and her team. Southwest Airlines’ SPIRIT MAGAZINE called Heys’ Xcase “The bag to get you there in style.” The 20” Xcase was recently chosen as the official bag of the Annual Emmy Awards and the Dr. Phil Holiday Special, and Heys sponsored the 2011 Critic’s Choice Awards Official After-party. Headquartered in Weston, FL, Heys USA Group also operates a Fifth Avenue showroom in New York City to accommodate buyers from all channels of distribution. For more information visit www.heysusa.com.
Heys USA Media Relations:
Marcy Schackne - Chief Marketing Officer
Direct Line: 954.843.9844 I Direct Fax Line: 954.843.9644
Paige Weinstein - Social Media Coordinator
Direct Line: 954.843.9831