Los Angeles, CA, September 21, 2011 --(PR.com
)-- GameStop is number one in Social Commerce IQ on Facebook among 200 major retailers, according to a new report, “Social Commerce IQ: Retail,” from social commerce technology company 8thBridge, Inc. GameStop surpassed retailers such as Victoria’s Secret and Walmart.
The Social Commerce IQ was determined by reach, engagement and integration of social shopping into retailers’ Facebook pages and e-commerce websites. According to the report, the average Social Commerce IQ for the retailers was 55 out of a top score of 100. The top 10 retailers had an average IQ of 81. GameStop’s IQ was 92, a score that distinguishes them as the most socially-advanced retailer on Facebook.
GameStop’s social media efforts are administered by Fanscape, a leading social media marketing agency based in Los Angeles. GameStop’s Facebook page, launched in late April 2010 with Fanscape’s support, has grown it into a highly-engaged community with more than 2.7 million “likes.”
“I am incredibly proud of what we’ve achieved on Facebook since we launched the page in partnership with Fanscape just over a year ago,” states Ashley Sheetz, DVP of Brand Marketing at GameStop. “Social media has become an integral part of GameStop’s marketing efforts, and our Facebook presence has proven to be a great way for us to connect with our passionate consumer base.”
The entire “Social Commerce IQ: Retail” report from 8thBridge can be found at: http://www.8thbridge.com/socialcommerceiq/
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,582 company-operated stores in 17 countries worldwide and online at www.GameStop.com. Our network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/PCgames.
General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.
About Fanscape, Inc.
Fanscape is a leading Social Media Marketing Agency with thirteen years of experience helping brands reach and activate consumers and influencers to foster positive word-of-mouth sentiment about their products. Fanscape provides highly measurable, earned media strategies that increase our clients’ brand identification, share-of-voice, and sales. Our mission is to consistently develop innovative and creative methods of inspiring word-of-mouth conversations, provide detailed measurement and analysis, and generate the highest Return on Investment (ROI) possible. Fanscape is located in Los Angeles, CA and is a member of the Word of Mouth Marketing Association. For more information on the company please visit: www.fanscape.com.