Simplee Rolls Out HSA Support, Now Works with 70% of Entire U.S. Health Insurance Market

Free Online Service, Simplee Guarantees Greatest Access to Secure, Comprehensive Personal Health Care Expense Management Tools with New Feature Roll-out and Expanded Coverage

Palo Alto, CA, September 21, 2011 --( Simplee has rolled out a powerful new slate of health care expense management features and expanded insurance plan support. The free online health care expense management service now provides support for 70 percent of the entire U.S. health insurance market, along with new tools for managing Health Savings Accounts (HSAs) and automated monthly reports giving users a complete view of their health care related expenses for the last month and year-to-date status.

With the recent addition of Blue Cross Blue Shield of Illinois, Blue Cross Blue Shield of Massachusetts, Blue Cross Blue Shield of Texas and MetLife, Simplee guarantees the greatest access to secure, comprehensive personal health insurance management tools and information, delivering the clearest picture available of how and where most insured Americans spend their health care dollars in minutes.

Additionally, direct support for HSA accounts, which allow individuals covered by high-deductible health plans to receive tax-preferred treatment of money saved for medical expenses, is also included in the most recent roll-out of health expense management tools available to Simplee users. With the click of a mouse, users can now link their personal HSA account data from OptumHealth Bank, JPMorgan Chase, HSA Bank, BanCorp, Wells Fargo, U.S. Bank, UMB Bank, State Farm, Patelco Credit Union, American Chartered Bank, First HSA and Sterling Bank for easy health savings management integrated with the Simplee dashboard.

“User feedback has been essential to Simplee’s unprecedented growth over the last few months, and we’ve received hundreds of suggestions from users since the launch of the service,” said Tomer Shoval, CEO and co-founder at Simplee. “The rollout of HSA support is a direct response user requests, and our dedication to their satisfaction has produced a service so effective that more than 85 percent of them say they would recommend it to a friend. We’re committed to building a user experience that continues to respond to and serve the needs of our users well into the future.”

Another element of today’s feature rollout is an automated monthly report that will be sent to each Simplee user via email and available online when logged in to the service. The new report makes it easy to view health care activity over the last month and year at a single glance.

In addition to the new insurance plans announced today, Simplee already supports Aetna, Anthem, CIGNA, Delta Dental, UnitedHealthcare, Vision Service Plan (VSP), WellPoint (Empire BCBS) and Blue Cross Blue Shield of California. The company plans to cover 80 percent of the entire U.S. health insurance market by the end of this year. Since its debut in June, the Simplee database is tracking more than 30,000 medical providers and $50 million in health care expenditures.

Get the Full Health Care Picture
Simplee is a free online personal health care expense management service that transforms linked health insurance information into a personalized dashboard, presenting details on medical visits, deductible status and total family spending over time. With customizable spending analysis tools which present a breakdown of expenses according to type of service, subscriber and medical provider, Simplee allows users to track bills and claims in real-time so they know what’s been paid or reimbursed.

By providing a simplified explanation of deductibles, plans and benefits, as well as alerts and reminders that reveal hidden insurance benefits such as free preventative services, Simplee helps users take full advantage of their health care plan.

Simplee also notifies users when bills are due so they know how much to pay and when, and identifies duplicate bills with options for resolution of billing disputes so users do not overpay. Simplee is HIPAA-compliant and utilizes best-in-class security from VeriSign, McAfee and TRUSTe to ensure that all user information is safe and secure. Users’ private health care records cannot by altered or compromised in any way by using the service.

About Simplee
Simplee is a privately held company dedicated to empowering consumers to take control of their health care expenses. The free, web-based consumer service helps users better understand and manage their health care expenses, identify ways to save money and find better care at a lower cost through an easy-to-use, simple dashboard with a set of powerful customization tools. Led by former executives from eBay and EMC, Simplee was created and developed by a team of industry veterans with deep online consumer content and commerce expertise. The early-stage funded company is located in Palo Alto, California, and maintains a development center in Israel. For more information go to

Simplee, Inc.
Heather Gore