SIPP on Strawberry Rhubarb Pie

Soon to be released flavor will preview at the Natural Products Expo East in Baltimore the end of this week.

Philadelphia, PA, September 22, 2011 --( SIPP eco beverage co., maker of the award winning organic sparkling beverages, is proud to announce their newest flavor, Berry Rhubarb. The flavor was created with all-natural organic ingredients and sweetened with agave nectar. SIPP continues to take on the soda category in a bold, tantalizing direction with the introduction of Berry Rhubarb. “It’s a sweet, tangy and delicious combination of strawberry, rhubarb and vanilla,” said Beth Parentice, Founder and CEO of SIPP. “These flavors work in harmony together!”

Berry Rhubarb will hit the market in late fall, but the industry will get a sneak peak at the Natural Products Expo East in Baltimore next week. Parentice was inspired to create this newest flavor from her past. “Rhubarb evokes nostalgia for my childhood!” New flavor development is a key part of the brand’s growth strategy. “We do extensive flavor testing to determine what our consumers are looking for and I believe we created a soda flavor that is distinctive, yet reminiscent of something from your childhood,” Parentice said. “Who doesn’t like strawberry rhubarb pie?”

SIPP sparkling eco beverages are a combination of organic ingredients and agave nectar creating an amazing quartet of flavors in each bottle. SIPP is currently available in 3 flavors, Ginger Blossom, Mojo Berry and Honey Pear. Soon to be released is Berry Rhubarb and Lemon Flower. SIPP is available for purchase in a 12 oz. glass bottle at over 170 natural health food stores, restaurants and hotels and is also available online. For more information please visit:


About SIPP eco beverage co.

In late 2009, Beth Parentice set out to create a new soda category, an eco beverage. After many months of mixing, testing and tasting, SIPP debuted at the Natural Products Expo in Boston in October, 2010 and unveiled a brand new line of organic sparkling beverages. SIPP’s upscale line of beverages can be found in areas where the consumer is looking for unique flavorful healthier alternatives, such as natural food stores, organic restaurants, cafes, cocktail lounges, and eco-friendly hotels and resorts. SIPP is also available online nationwide at SIPP is an eco beverage for positive change and supports many organizations that strive for a sustainable future.
SIPP eco beverage co.
Maggie Tate, Media Relations