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Sales Expert Shares Secrets to Using Social Media as a Business Building Tool

Atlanta, GA, September 22, 2011 --( Linda Bishop, president of Thought Transformation, a company providing tools, training and tactical solutions to assist companies and individuals increase sales, today released her third book, “The Sales Pro’s Guide to Using LinkedIn.” Co-authored by Thought Transformation’s Director of Marketing, Melissa Richman, this book aims to serve as a practical guide to help motivated sales professionals use LinkedIn as a business building tool.

“Over the past few years, Though Transformation has utilized various social media tools, including LinkedIn, as a platform to share information and help companies and sales professionals reach their full potential,” said Bishop. “While I don’t believe that social media will help you close a deal today, I do believe it is an integral part of the sales cycle. For that reason I felt it was important to create an easy-to-read guide explaining how sales professionals can effectively use LinkedIn.”

With more than 500 LinkedIn connections, Bishop’s own use of the social media tool demonstrates she knows how to effectively promote her personal brand and how this platform in particular can serve as a powerful prospecting tool. In addition to providing readers with advice on who they should link to and who they should avoid, “The Sales Pro’s Guide to Using LinkedIn” also includes information on the number one reason why you should be found on LinkedIn and the five ways to build business on the social media site.

“The Sales Pro’s Guide to Using LinkedIn” is available for purchase at and

About Linda Bishop
Linda Bishop is a long‐time veteran of the commercial printing industry, who after working in the business for 17 years, founded Thought Transformation, Inc. to train and consult companies and sales professionals on how to sell more and reach their full potential. In addition to training and consulting, Linda is also a key speaker at conferences nationwide and is a writer. Her articles have been featured in numerous selling publications, and she has authored three books – Selling in Tough Times, 101 Cold Call Tips and The Sales Pro’s Guide to Using LinkedIn. For more information please visit,

Contact Information
Thought Transformation
Melissa Richman
Twitter: @Linda_Bishop

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