Keller Williams Realty’s eEdge Platform Receives Most Innovative Web Service Award from Inman News

Keller William Realty’s Proprietary Platform Named the Real Estate Industry’s Most Innovative Web Service of 2011 by Inman News

Lakewood Ranch, FL, September 22, 2011 --( Keller William Realty’s proprietary lead-to-close business platform, eEdge, has been named the real estate industry’s Most Innovative Web Service of 2011 by Inman News. The award was announced recently during the Inman Connect event in San Francisco, Calif.

Launched in February, eEdge is an agent platform that includes lead management, contact management, a marketing library and a paperless transaction system. Keller Williams Realty joined forces with Market Leader and DotLoop to build and launch the service.

“We are thrilled that Keller Williams Realty has received such a prestigious award from Inman News,” said Kevin Cahill, CEO/Team Leader of Keller Williams Realty Sarasota-Lakewood Ranch. "What I love about Keller Williams Realty is that we are always looking to provide for our agents at the highest level, and this tool does it!"

“The true innovators are our agents,” said Mary Tennant, President and Chief Operating Officer of Keller Williams Realty Inc. “They conceived of this product and continue to drive us to improve it every day. They earned this honor and we want to congratulate them.”

The real estate industry’s first fully integrated front and back end platform for real estate professionals, eEdge enables agents to receive lead notifications from 40 Keller Williams and more than 350 syndication sources into one agent dashboard, text and e-mail; to add leads to automated marketing campaigns to increase conversion rates; to create custom property marketing and sales materials; and to facilitate a secure, transparent and paperless transaction process.

More than 40,000 Keller Williams associates are currently using eEdge, and the company is planning for completely paperless transactions to be available in every Keller Williams Realty office.

“Keller Williams Realty truly understands the needs of their agents and brokers,” said Austin Allison, Founder and CEO of DotLoop. “This award is a recognition for their desire to improve the lives of their agents and deliver great client satisfaction. DotLoop set out to eliminate the need for multiple real estate transaction tools by launching one, integrated solution that would change the industry. The partnership between DotLoop and Keller Williams Realty has begun that transformation.”

Nationally, Keller Williams Realty was the only real estate franchise to grow every year in the past five years. It is the fastest growing real estate company in the United States, increasing from 8,000 agents in 2000 to more than 80,000 agents currently. Keller Williams is now the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends. No other brokerage offers agent profit sharing and an Agent Leadership Council, where top agents help to set policy for the direction of the company.

Keller Williams Realty Sarasota-Lakewood Ranch is the largest single real estate office in Sarasota, with more than 190 agents. Address: 6710 Professional Parkway West, Suite 301, Sarasota, Florida 34240. Telephone: (941) 556-0500. Fax: (941) 556-0550.

About Keller Williams Realty Inc.

Keller Williams® Realty Inc. is an international real estate franchise company with more than 80,000 real estate agents, operating in more than 700 market centers (offices) across the United States and Canada. In 2010, Keller Williams Realty announced its expansion beyond North America.

Founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living® for its associates, Keller Williams Realty has been among the fastest growing real estate franchises in North America since its founding. The company began franchising in 1989.

Keller Williams Realty ranked as the No. 1 real estate franchise on the 31st Annual Franchise 500 list by Entrepreneur magazine. Built on the philosophy that people matter most, Keller Williams Realty puts its agents and owners at the center of every strategic decision the company makes – literally. Keller Williams Realty is governed by the International Agent Leadership Council (IALC), which helps to guide the growth and direction of the company.

Keller Williams Realty Sarasota-Lakewood Ranch
Sheila Brannan Longo
(941) 355-3006
Thomas & Brannan Communications