Ingenex Digital Marketing
Ingenex Digital Marketing

New Media Drivers License Course “ADV 420” Kicks Off at Michigan State University

Leading New Media Training Course at MSU Kicks of Fall 2011 Semester at Walsh College, Saturday, September 24

Ann Arbor, MI, September 24, 2011 --( The New Media Drivers License seminar starts this Saturday, September 24th, at Walsh College in Novi, MI. Teaching the class is Ingenex Digital Marketing’s CEO, Derek Mehraban, who will be assisted by Google’s Michal Lorenc. The class is overseen by MSU Advertising, PR, and Retailing Chairperson and MSU Professor, Jef Richards, PhD.

The class meets twice a semester in person, and students complete their work online through a custom Drupal website ( which helps students gain a better understanding of how to grasp and utilize Internet marketing.

The class offers a variety of topics, including some of the most innovative tools used by digital marketing agencies ( today. By the end of the semester, if students apply themselves, they will know how to navigate through social media networks and blogs, while learning how to listen and participate in online conversations. The rules of public relations will be explored, and students will learn how to become part of the online community.

Ingenex CEO Mehraban and Google Executive Lorenc, both digital professionals in the Ann Arbor area, will also teach students about Google and how search engine optimization ( works. Students will have the ability to use Google AdWords and Google +, while learning how to develop their own digital marketing strategy for a company.

“In my third year of teaching this course, I am still as excited as I was the first year,” commented course co-creator, Derek Mehraban. “This is a great opportunity for students wanting to explore new media marketing and learn how social media impacts business. It’s perfect for those wishing to pursue a career in digital marketing. In fact, many MSU graduates have gotten jobs as a result of getting their New Media Drivers License. Professionals also take the course to brush up on new media skills and enhance their professional careers.”

Besides the excitement of the upcoming class, a new website has been designed for the New Media Drivers License course. Through the website, one can learn more about the professors, see course examples, and read testimonials from ADV 420 alumni. The new media education ( site is another resource for those looking to retrieve the latest information about the Internet, and find out what top digital marketing agencies believe to be the most efficient and result-driven tools on the Internet.

The course also helped launch a new book by Richard T. Cole, MSU Professor, and Derek Mehraban, CEO of Ingenex Digital Marketing, that will be out late 2011 and is titled “New Media Drivers License.” The new book will utilize the best of the web to provide a definitive New Media Resource Guide for students and professionals looking to move into digital marketing and new media.

About the New Media Drivers License Course at Michigan State University

Founded in late 2008, the New Media Drivers License course ( at MSU, also known as ADV 420, is one of the leading new media marketing courses in the country. Started by Richard Cole, PhD and MSU Professor, and Derek Mehraban, CEO of Ingenex Digital Marketing, and MSU alum. The course was designed to give students real life experiences in new media, by keeping interactions to an online space and having students use social media, SEO, PPC and blogs to stay in touch and communicate in the class. The New Media Drivers License has been a resounding success with almost 1000 students receiving their license, and many getting jobs as a direct result of taking the course at MSU.

About Ingenex Digital Marketing:
Digital Marketing Agency, Ingenex Digital ( provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers. Serving markets including Chicago (, New York, and Michigan you can reach Ingenex by dialing 1-855-INGENEX 1-855-464-3639 or emailing info @

Ingenex Digital Marketing
Rebeccah Rapin