Tomax and StrikeIron Partner to Improve Data Quality for Global Retailers

Data-as-a-Service Platform Integrated with Tomax’s Software-as-a-Service Platform

Salt Lake City, UT, September 24, 2011 --( Tomax Corporation®, a leading cloud provider of real-time merchandising and store execution applications and services, announced a new partnership with StrikeIron, a cloud leader with the most mature and reliable Data-as-a-Service (DaaS) platform in the market.

The partnership gives retailers access to valid, accurate and actionable data on their customers. StrikeIron has pre-integrated its data quality solutions into Tomax’s™ platform, allowing customer information to be accessed and cleansed in real-time at point-of-sale.

“Today retailers need a 360 degree understanding of their customer to remain competitive,” said Eric Olafson, Tomax CEO. “ solutions, in combination with StrikeIron’s IronCloud, ensure that the business has complete and accurate customer data, including transaction history and contact information.”

StrikeIron’s cloud-based solutions include email verification, address verification, phone validation, reverse phone and address lookup. All are delivered through IronCloud™, StrikeIron’s cloud platform that cleanses millions of customer records daily for retailers.

“This is an exciting opportunity to leverage Tomax’s platform to improve customer experience,” said Sean O'Leary, StrikeIron CEO. “Combining our solutions gives retailers the ability to reach their customers post-sale for marketing, e-receipts, and other innovative uses.”

About Tomax:
Tomax is the leading provider of real-time merchandising and store execution applications and services. The Tomax suite helps retailers connect the dots across the demand-driven retail continuum, integrating people and processes, and providing timely, relevant, actionable information to improve retail results. Tomax has served retailers exclusively for more than 20 years, delivering Merchandise Planning, In-Season Merchandising, Merchandise Management, Workforce Management, Store Operations and Customer Management solutions, and implementation and application hosting services. The Tomax customer base includes over 100 branded retailers including Air Terminal Gifts, The Andersons, ALCO Stores, EZ Lube, Hallmark Canada, Kelly-Moore Paints, Pamida, Party City, Raley's Supermarkets, ShopRite, Snyders Drug Stores, Sportsman's Warehouse, Trader Joe's, Travel Traders, Winn Dixie, and 24 Hour Fitness. For more information, email

About StrikeIron:
StrikeIron is the leader in Data-as-a-Service (DaaS), delivering data quality and communications solutions via our cloud platform IronCloud. We provide address verification, email verification, phone validation, phone append, SMS text messaging, and sales tax solutions to customers in a variety of markets. Our solutions are delivered as Web services that can be easily integrated into any application or system. Additionally, our solutions are pre-integrated into leading platforms like:,, Informatica, Oracle CRM On-Demand, and more. For more information, visit

Kathy Jameson