Handyman Service in Hartford Hires Online Advertising Company to Implement New Marketing Strategy

Windsor, CT, September 25, 2011 --(PR.com)-- As more and more people turn to the Internet to find information on local professionals, it is becoming increasingly important for small businesses to maintain a strong online presence. In order to remain competitive and generate more visibility for their business, Let’s Get It Done, a trash removal and handyman services company serving Hartford, Windsor, and nearby communities, has teamed up with Prospect Genius, a leader in online marketing. The goal of this partnership is to create and launch a new marketing campaign that will make it easier than ever for Hartford-area customers in the market for handyman and junk hauling services find information about Let’s Get It Done.

“Research indicates that 60% of people who are looking for professional services now turn to the Web rather than telephone directories,” says Matt Gallo, a senior Internet marketing specialist for Prospect Genius. “Our online advertising efforts will mean a boost in business and general name recognition for Let’s Get It Done and will make it easier for the citizens and business owners of Hartford to find the information they need regarding services such as yard waste pickup and junk hauling.”

Prospect Genius will implement a technique known as search engine optimization to increase the presence of Let’s Get It Done's Web site during Internet searches for handyman services and trash removal in the Hartford area. An effective search engine optimization campaign will result in information on Let’s Get It Done being displaying more prominently on search engine results pages. This increase in visibility will draw more Web traffic to this trash removal company, as studies have shown that search results that are displayed higher on the page are viewed more often than subsequently listed links.

Alex Pelli, president of Prospect Genius, states, “Our team is excited for the chance to help this leading handyman services company and the people of Hartford connect with one another. Our goal is to make finding services like junk hauling quick and hassle-free.”

Let’s Get It Done is a trash removal and handyman services company offering a variety of services throughout the Hartford, Connecticut, area.

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