A New Form of Business Networking Bucks the Online Trend
Businesses are struggling to succeed in the current world economy. Despite the wealth of online connection tools, business is still done face-to-face. One company has launched a twist to the traditional networking approach. Level 7 Un-Networking believes that networking is not a verb and that the best networks are built over time, indirectly. The company is creating business owner-only groups in several cities across the United States (http://www.unnetworking.com).
Jim Muehlhausen, President of Level 7 Un-Networking (http://www.unnetworking.com) suggests, “Online forums and traditional networking is great for B2C businesses which are more transactional. But what does a B2B business owner do to increase connections? Most B2B businesses sell on a relationship basis. Relationships are not formed by handing over a business card. For these B2B business owners, the traditional networking model and online models do not work as well.”
News reports surface on a weekly basis that serve to demonstrate that even the largest American companies have endured their own struggles due to the current economy. Consider this list of companies that have undergone multiple store closures in last two years. Some on this list have since moved their product online or have closed entirely.
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Muehlhausen explains the reasoning behind Un-Networking. “Businesses buy from those whom they trust. Trust takes a process and time to build. Level 7 works on an eleven step methodology focused on growing the personal connection between business owners rather than trying to sell each other. We figure that building more people that know and trust us will eventually lead to more business.”
Level 7 Un-Networking is launching groups in Charlotte, Indianapolis, and Phoenix as part of a national rollout. Franchises are available in many markets.
For additional information, contact:
Level 7 Un-Networking
Web site: www.unnetworking.com