Presenting Sponsor Lugano Diamonds Donates Live Auction Package with High Bidding Potential for Beckstrand's 2011 Diamond & Pearl Ball

Owners Moti and Idit Ferder Target Philanthropists and Diamond Lovers with Luxury Israeli Getaway

Newport Beach, CA, September 29, 2011 --( Beckstrand Cancer Foundation, a nonprofit dedicated to improving and enhancing quality of life for cancer patients and their families, today announced that Lugano Diamonds, the Presenting Sponsor for its upcoming black-tie fundraiser gala The Diamond & Pearl Ball 2011, has made an extraordinary donation. The one-of-a-kind live auction package is generating buzz, which will likely lead to very generous bids at the Oct. 22 gala; the proceeds of which will be used to assist financially burdened cancer patients during chemotherapy and radiation treatment. Lugano Diamonds, a premiere jeweler located in Newport Beach, is known for its exquisite private jewelry collection.

The winning bidder will have an opportunity to enter the inner sanctum of the diamond industry with an exclusive tour by Moti Ferder of Lugano Diamonds’ Tel Aviv headquarters and the Diamond Bourse. Once inside, you will be instructed on how to make the very first cut on a rough diamond that will result in a stunning stone of at least 1.5 carats with VS clarity (upgrades available), which will be further sculpted, polished, sent to GIA for certification and named in your honor. The beautiful, finished stone will then be set and delivered to you after your return to the United States.

Your once-in-a-lifetime Tel Aviv experience begins with $5,000 to apply to airfare for two, as well as chauffeured transfers to one of Israel’s most luxurious 5-star hotels, where you will stay for 6 nights and 7 days. While in Israel, you will explore the most hallowed sites in Jerusalem, dine at distinguished restaurants, take in the exciting entertainment and enjoy unprecedented access to a visiting dignitary and person of historical importance.

“We’re grateful for the generous support of our friends at Lugano Diamonds, who recognize the relevance of our mission and programs, and are doing everything they can to extend assistance to the cancer community,” shared Lil Spitzer, Executive Director of Beckstrand Cancer Foundation. “This live auction package truly represents an unforgettable experience in one of the world’s most memorable destinations.”

To read more about Lugano Diamonds’ live auction package and The Diamond & Pearl Ball 2011 – An Evening at Moulin Rouge, or to reserve seating, visit or call 949-955-0099.

Beckstrand Cancer Foundation
Kaerie Ray