St. Louis, MO, September 29, 2011 --(PR.com
)-- Businesses are increasingly utilizing online marketing video to attract new customers and clients and to increase sales while at the same time improving search rankings for their websites.
On Wednesday, October 19th, MarketVid, the free online community of video users and professionals, offers a 1-hour online Mini-Course to help business owners and managers understand how to fit online video into their marketing mix.
“How to Turn Your Video Marketing into a Powerful Selling Tool” features nationally known New York based business and marketing consultant Gil Effron. The course is online so anyone interested is able to attend from anywhere in the country.
According to Rick Dearborn, president of MarketVid, video is a tool all businesses should be taking advantage of these days.
“YouTube is now the second most popular search engine. That means people are looking for businesses, ideas, and solutions through online videos. If a business is not using online video as a significant part of their marketing mix, the world may not find them,” said Dearborn.
“The last thing you want to do is to add video to your website simply because everyone is doing it,” Effron said. “Video marketing is a tool and a very good one. However, to be truly effective, video marketing must support your overall marketing strategy and, in turn, your marketing must directly support your sales process.”
Gary Gentry, MarketVid’s Vice President for Education noted, “As the author of How to Give Your Business an Extreme Marketing Makeover, Effron’s course is right on target. Gil’s course will benefit businesses of any type and size.”
Registration for the online mini course can be found at www.marketvid.com. The registration fee is $20. Joining the MarketVid site and community is free.