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The Wright Scoop

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Wright Scoop Challenges PLANET to Grow Green Market Share

Greater Richmond Area VA based The Wright Scoop – Sylvia Hoehns Wright, nationally recognized consultant, lecturer, & wordsmith, challenges PLANET Green Industry Conference & Expo attendees to grow green their market share, inject products, services and organizations with an eco consistent, desirable persona-position delivering brand equity.

Louisville, KY, October 05, 2011 --( During the 2011 PLANET Green Industry Conference and Expo held at the Louisville, Kentucky, Kentucky Expo Center October 26-29, The Wright Scoop – Sylvia Hoehns Wright provides a workshop 7 Steps to Grow Green Market Share Thursday Oct 27th at 1:30 p.m.-2:45 p.m. PLANET’s activities are held to advance and communicate the interests of its attendees in the conduct of effective and environmentally responsible landscape services. For details, contact (703) 736 9666 or (800) 395-2522 or visit web site

Grow Green Market Share -
Based on nation-wide research and examples of some of the best marketers and communicators in the business, Wright provides an understanding of the 6 Ps – product, publicity, promotion, people, planet, & profit – as each influence growing green market share. Creating an awareness of communication concepts and business planning, Wright’s focus emphasizes ‘planet’ as the factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images which deliver brand equity.

Industry Endorsement -

“Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time,

“Green Industries do so much good for our communities and our world ... and we should be shouting that to the rooftops. But we hide our light under a bushel..... And in today’s competitive business environment, that’s unacceptable. That’s why it’s great research such as Wright’s is available to help guide them through the basics of public relations and marketing.” - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines

Project Back Ground –
Acknowledging Leonard O. Morrow, PhD, retired botanist and horticulturist, as the person who initiate her involvement, Industry data was collected through interviews, distribution of a survey and the visibility of an ongoing Mid-Atlantic Grower newspaper column. As a result, Wright’s research profiles examples of failed as well as the successful stories of case study participants such as Tony Avent, Jennifer Loyet-Schamber, Brent and Becky Heath and Renee Shepherd. Specifically, Wright emphasizes what worked yesterday, may not work today and what works presently, may not continue to work; highlighting underlying mechanics that appear to transfer from sector to sector. Challenging all to project well-put-together differentiation images, an eco branded – you!

About Wright -
As a communications personality, Wright has appeared on WTVR Channel 6 TV, FM 97.3 Inspiration Corner, WCVE PBS Richmond Channel 23 TV and Channel 35 TV Author’s Review. She is published by Green Profit and Today’s Garden Center magazines, Richmond Times Dispatch and Mid-Atlantic Grower newspapers, and blogs for Build Green TV, VA’s Plant More Plants program and

Wright has taught communications for the Virginia Community College system and in addition to her consulting activities provides speeches and workshops for national and international conferences such as the All Cities Congressional City Conference held in DC as well as corporate departmental and business association meetings. A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, she is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech.

To acquire details of Wright’s activities, visit her web site or contact or call 804-672-6007; or, follow tweets at ID Wright Scoop or postings at facebook The Wright Scoop. As recipient of the Turning America from Eco-weak to Eco-chic Award, Sylvia Hoehns Wright challenges all to ‘change America’s landscape’, move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time!

The Wright Scoop – Sylvia Hoehns Wright –, workshop session 1:30 p.m.-2:45 p.m. Thursday Oct 27th, topic: Seven Steps to Grow Green (Planet & Profit) Market Share, for details of PLANET Green Industry Conference & Expo contact (800) 395-2522 or visit web site

Contact Information
The Wright Scoop
Sylvia Hoehns Wright

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