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Alchemist Project

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The Alchemist Project Promises to Transform One Business Into a Dominant Industry Leader

A team of business development, marketing and branding experts will select one Los Angeles based company to take from "merely surviving to truly thriving" in a 90-day, 10-episode internet event.

Los Angeles, CA, October 08, 2011 --( "You give a man a fish, you feed him for a day. You teach a man to fish, you feed him for life." It is with this philosophy in mind that The Alchemist Project was born. For over twenty years, Kelly McRae, Timothy Ruswick and Jerry March have been helping businesses prosper by providing a full array of business development, marketing strategies and leadership training. "After reviewing a few corporate competitions and business reality shows, we thought it was important to provide the business community with a realistic perspective of what it takes to move a company forward...a true blueprint to competitive dominance," says Kelly McRae, Executive Producer and Co-Alchemist for The Alchemist Project. "There are a number of corporate-themed competition and reality shows on national television that continue to paint an unrealistic and overly simplified view of what it takes for businesses to succeed today. It takes more than catchy sales slogans, a fresh coat of paint and a new computer...and very little can be accomplished in just a few days. Real transformation takes time."

The Alchemist Project will consolidate its 90-day campaign into 10 eight-minute episodes that come together to create a practical and insightful blueprint for businesses everywhere to follow. Episode One: The Evaluation. Episode Two: The Foundation. Episode Three: The Business. Episode Four: The Customer. Episode Five: The Message. Episode Six: The Team. Episode Seven: The Community. Episode Eight: The Medium. Episode Nine: The Process. And Episode Ten: The Transformation. McRae says that regardless of industry, companies of all types and sizes will learn by witnessing firsthand what practical business development can do.

When asked for some behind the scenes details on what The Alchemist Project will share with businesses, McRae responded, “We’re presenting our information in a purposeful chronology, but I will share a little on something we’ll delve into in Episode Five...It is easier for your competitors to compete with you on product, service and price than it is for them to compete on brand recognition and brand loyalty. Building a brand and a growing on-and-off line community of brand loyalists is a critical component to competitive dominance.”

The Alchemist Project is currently accepting submissions from Los Angeles based businesses for a chance at a total business development transformation. You can learn more and submit your business at

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Alchemist Project
Kelly McRae

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