Clearwater, FL, April 16, 2007 --(PR.com
)-- Each year, Inc. magazine produces the Inc. 500, a list of the nation's fastest-growing private companies. For two and a half decades, membership in the Inc. 500 has been the benchmark of excellence among America's best growth companies. Leaders such as Bill Gates of Microsoft, Larry Ellison of Oracle, and Joe Mansueto of Morningstar, and companies ranging from Domino's Pizza to Timberland all first gained renown as members of the Inc. 500.
In 2005, direct mail postcards helped PostcardMania secure a place on the list of fastest growing privately owned companies in the US. By advising their customers to mail direct mail postcards out consistently and in volume in order to increase income, one client took that advice and by 2006 their postcard mailings propelled them to that elite list. That company, The Kitchen Guild appeared on the list at number 332 with a three-year growth of 408.8%. They have been a PostcardMania client since 2002, but have been consistently and aggressively increasing their direct mail efforts each year since mid 2004.
The 2005/2006 MarketingSherpa, Inc. report stated that direct mail accounted for an estimated $58.7 billion dollars worth of US Annual Offline Ad Expenditures. And in a 2006 survey by the United States Postal Service, 39% of households find advertising mail interesting, compared with 9% for email advertising and 3% for telemarketing. With those statistics, direct mail appears to be a successful promotional tool.
Supporting those statistics, Kitchen Guild’s CEO Jim McCoy said that direct mail postcards became their lead medium in 2004 because of its predictability in nature. He mails 54,000 direct mail postcards out each week to a highly targeted mailing list.
Another client of PostcardMania’s, Measurable Solutions Inc., a national business consulting firm for Physical Therapists uses direct mail postcards to boost their revenue year after year. Measurable Solutions Inc. made the Entrepreneur Hot List in 2005 as one of the fastest growing new businesses in America. Measurable Solutions Inc. mails out approximately 30,000 postcards per week and their direct mail efforts have a beefy return on investment (ROI) of 8x what they spend. PostcardMania mails out 90,000 postcards per week on their own behalf with an even beefier ROI of 11x. PostcardMania CEO, Joy Gendusa, claims that by increasing one’s direct mail efforts, one’s expansion will follow suit. Measurable Solutions Inc. and Kitchen Guild agree it is an empirical fact.
“PostcardMania has been an important contributor to our growth and success at The Kitchen Guild,” said owner of Kitchen Guild, Jim McCoy. “Their expertise in marketing, their commitment to their clients’ growth is a rare quality in business today. Since mid-2004, PostcardMania has been an integral part of our success – I cannot imagine that we would be where we are without them."
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a $23 million-dollar-revenue run rate for 2007 and employ over 140 people. PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with free marketing advice. Visit their web site at www.postcardmania.com
About The Kitchen Guild:
For more than 50 years, the Kitchen Guild has designed and installed some of the Washington D.C. Metropolitan area's finest kitchens. They are one of the few firms to offer "one-stop shopping" with talented in-house kitchen designers as well as experienced in-house craftsmen and installation crews - offering a wide variety of custom and semi-custom cabinetry as well as numerous countertop, flooring, appliance, light and hardware products. Their President and CEO, Jim McCoy, a veteran in management and business development spanning 25 years, has been at the helm of The Kitchen Guild for over six years as well as and his other companies, The Fairfax Interiors Group and BathExpress. During his tenure, the Kitchen Guild was selected by Inc. Magazine in 2006 as being one of the fastest-growing, privately-held firms in the United States, as well as the fastest-growing design and remodeling firm on the INC. 500 list. Visit www.kitchenguild.com
About Measurable Solutions Inc.:
Measurable Solutions Inc is a management, training and consulting company that specializes in helping physical therapists in private practice. The New Patient Course is an introductory service designed especially for the private practice owner and provides a program on how to increase physician referrals without having to leave the office. Co-Founders Jeff F. Lee, veteran practice consultant, and Shaun Kirk, PT, MTC, who as a physical therapist knows the dilemmas that private practice PTs face, established and put this company on the Entrepreneur Hot 100 List of fastest-growing businesses in America, 2005. Visit www.measurable-solutions.com.