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Brett Furman Goes Digital While Many Realtors Remain Analog

St. Davids, PA, October 14, 2011 --( In the cutthroat business of real estate sales, many agents remain antiquated in old marketing. From public benches to restaurant placemat advertising, agents continue to market offline in ways that might have worked in the eighties.

“Five years ago I realized that newspapers and magazines were a thing of the past. Everything and everyone was headed online, and I wanted to be right there where everyone spends their time each day,” explains RE/MAX Classic agent Brett Furman, in regards to his marketing strategy.

Mr. Furman’s instincts have proven accurate, as pointed out by Mark Lececce, from the community website He points out that over the past five years both major daily papers in the area have dropped paid subscribers by a whopping 48%. Conversely, access to the internet has nearly doubled in the same time frame.

“My website and social media properties are all about making it easy for homebuyers to access all the information they need from wherever they are in the world,” notes Furman.

The digital Brett Furman is hosted on a new website that offers users a wide array of Web 2.0 tools to enhance their home search. To help manage Mr. Furman’s new media marketing there is a full time social media strategist.

In keeping with the digital trends, Brett Furman has gone mobile with QR codes located on his yard signs for smart phone users to scan and access on-demand home tours. His e-mail newsletter base is growing at a fast clip as well. The new Brett Furman marketing effort even includes an online concierge to help homeowners with projects they need done.

“Despite all the benefits for the user, the greatest benefit for me personally is the ability to access valuable data on home views, home showings and home listings shared with other people online, as well as the rest of the metrics I now have access to. I am able to identify what home listings might need sprucing up faster and more effectively than ever before,” explains Brett Furman.

With convenient and forward-leaning technologies at the touch of a finger for home shoppers, it is no surprise that Mr. Furman ranks in the top 1% of agents in the Pennsylvania and Delaware region when it comes to sales. In the end, the digital strategy is paying off for buyers and agents alike.

For more information about Mr. Furman visit

About RE/MAX International

RE/MAX International was founded in 1973 in Denver, Colorado by Dave and Gail Liniger. It has grown to a global network of nearly 100,000 Sales Associates in more than 70 countries. No one sells more real estate than RE/MAX. Today, all U.S. home listings in thousands of cities and towns can be found at

RE/MAX is proud to help raise millions of dollars and support charitable organizations like, Susan G. Komen Race for the Cure, Children’s Miracle Network and The Sentinels of Freedom Foundation.

About RE/MAX Classic

RE/MAX Classic is a family owned and operated business celebrating its 20th year of business. The firm has an outstanding support staff to assist our agents so they can focus on productivity. Unlike most other real estate companies our Broker/Owners list and sell real estate, which insures they are current with the latest trends. The Furmans’ entire philosophy revolves around exceeding the expectations of their clients, with their team of four support staff who are focused on customer service and satisfaction.

Brett Furman offer an “Easy Exit” option – a modern “gentleman’s agreement” that allows customers to sever their contract with him at any time in the home sale or purchase process unless he is negotiating a contract.

For more information about residential real estate trends in the Delaware Valley, contact Brett Furman at 610.687.2900 ext. 107 or visit his website at

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RE/MAX Classic
Brett Furman

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