Canton, OH, October 20, 2011 --(PR.com
)-- Pole Position Marketing, together with the Cleveland Cavalier’s D-League team, the Canton Charge, will sponsor the Stark Business-to-Business Expo After Hours on October 26 at the Cultural Center for the Arts in Canton.
The Stark B2B Expo, presented by the Canton Repository and the Canton Regional Chamber of Commerce, offers area businesses an opportunity to showcase their products and services while participating in valuable networking and educational sessions.
Stoney de Geyter, president of Pole Position Marketing, believes the B2B Expo is a unique opportunity for Stark County companies to generate awareness about their products and services.
He says, “Marketing in the B2B arena, as opposed to business-to-consumer, comes with its own set of challenges, particularly when it comes to visibility. We’re pleased that our sponsorship will help support the Canton Chamber and Repository in their efforts to highlight local B2B companies.”
Pole Position Marketing will have a booth at the Stark B2B Expo next week, featuring free website usability evaluations and social media and content consultations. In addition, deGeyter will be part of speakers’ panel on the topic, Social Media: You’re Doing It. What Next? The program begins at 10 a.m.
The company is also sponsoring a booth at the expo for The Soul Care Center, a faith-based organization in Canton that offers counseling, coaching, training and other support programs. Soul Care Center founder Jim Roberts, CCMFT, CCPC, CCLC, will be offering a prayer ministry to those who attend.
How-to Marketing Workshop on Content, Search and Social in November
On Wednesday, November 16, Pole Position Marketing is holding a live marketing workshop on how to integrate content, search and social. The seminar will run from 8:30 a.m. to noon at the Gateway Event & Conference Center in North Canton, Ohio.
Topics will include:
· The synergy between content, search engines and social media.
· Destination search engine marketing (SEM) and the six building blocks of a destination website.
· Creating content that impacts your audience, page rankings and conversions.
· Title tags, meta descriptions and headings, oh my! A guide to wading through the technical stuff.
· Why building quality links to your content matters.
· How to establish social media goals and match them with appropriate tactics.
· Recognizing the differences between social media sites and how to engage those who use them.
· The definition of viral marketing and how to generate ideas that have the potential to spread.
The cost for the marketing training class is $149 per person and includes a continental breakfast, snacks and unlimited beverages throughout the event. Register by October 31 and receive early bird pricing of $99 per person.
Seating is limited to ensure a small-group setting with opportunities for question-and-answer sessions. Registration is available online at http://ppmkgtraining.eventbrite.com/.
For more information, contact Maria Paschen at Pole Position Marketing at 1.866.685.3374.
About Pole Position Marketing
Pole Position Marketing is a Web marketing agency based in Canton, Ohio, that provides SEO, PPC, Web analytics, social media, content marketing and link-building strategy services. The company strives to help its clients engage customers, drive their brand and win online conversions. For more information, visit http://www.polepositionmarketing.com/.